Cyber ​​Monday becomes the peak time for online shopping in Europe in 2021

According to the latest data from the logistics and transportation platform Sendcloud, the data on the peak online shopping periods in Europe in 2021 have been revealed . The five busiest days for parcel carriers were November 29, December 20, December 13, December 6 and November 22 , which coincidentally were all "Mondays" .

Data shows that " Cyber ​​Monday " is the busiest holiday for package carriers, with package volume 325% higher than the annual average, even exceeding the package volume on "Christmas" in 2020.

Because in daily life, consumers prefer shopping on weekends, and most goods will not be officially shipped until Monday.

Of course, the online shopping needs of consumers in different countries are also significantly different, as follows:

In 2021, Germans preferred online shopping , ordering an average of 27 parcels per person , compared to 24 in the Netherlands and 22 in France.

The Dutch pursue "speed" the most . In 2021, 68% of the Dutch chose "same-day delivery" service in online shopping and have high requirements for delivery time.

The French pursue convenience the most. The country's residents like to receive goods at pickup points. In 2021, the number of people in France using pickup points to receive goods increased by more than 13%.

Rob van den Heuvel, co-founder of Sendcloud, said that sellers can make good use of Cyber ​​Monday and provide diversified services to meet the needs of consumers in different countries .

Not only that, how to grasp the changing trends in the European e-commerce market is also something that cross-border sellers need to think about.

According to MasterCard's Pan-European E-commerce Trends survey report, one in four Europeans who use the Internet will buy products or services online at least once a week. Nine out of ten Austrians and Irish are online shoppers, and two out of three Italians, Spaniards and British have made cross-border e-commerce purchases at least once.

These data show that Europeans are very keen on online shopping , so sellers must grasp this vast European market and make distinctions based on market trends.

The editor believes that sellers need to make practical adjustments to their payment methods, delivery methods, return policies and other aspects , and also work hard on their products to meet the needs of local consumers.

It is not enough to simply copy the existing operating model to a new market; targeted measures are needed to attract and retain more potential customers.

European Online Shopping

European e-commerce