Planning cross-border exports, Lanzhou beef noodles are popular overseas

According to the Lanzhou Beef Noodles Industry Development Seminar on April 25, Lanzhou Beef Noodles companies will go online . This move is mainly to expand the market space for Lanzhou Beef Noodles and achieve both online and offline development.

China's Lanzhou beef noodles are popular overseas

It is reported that Lanzhou Beef Noodles will seize the development opportunities of the Belt and Road Initiative and rely on cross-border e-commerce platforms and new media resources such as Alibaba International Station to promote the Lanzhou Beef Noodles brand while opening up its cross-border e-commerce exports. Government support, leading media and large e-commerce platforms are undoubtedly supporting Chinese brands to go abroad.

(Photo source: Lanzhou Daily)

Lanzhou beef noodles have long been popular in China and even abroad. You can find Lanzhou beef noodles in more than 40 countries and regions around the world . Ordinary white dough is pulled into noodles of different widths and shapes in just a few seconds, and with the authentic Chinese flavor, foreigners exclaim that the noodle maker is an artist.

For Chinese companies, some of the successful methods of Lanzhou Ramen are also worth learning from. Expand sales channels, both domestically and internationally, and online and offline to achieve greater profit margins. Register companies abroad, be exempt from taxes, return to China as foreign investors, and enjoy various privileges.

These are some of the successful examples of China's cross-border expansion

The cross-border e-commerce field seems to have always been a battleground for entrepreneurs. The huge development opportunities have attracted many Chinese sellers. In fact, there are many Chinese brands that have opened up the gap in the foreign e-commerce market, from the national Lao Gan Ma to snail noodles, to Weilong spicy strips, and finally to the current Lanzhou beef ramen. The editor also wants to ask, isn’t it delicious?

Relevant data show that the total export volume of Liuzhou snail noodles in 2020 exceeded 30 million yuan, 35 times that of 2019. It has to be said that the opportunity to go overseas is leading to a new step in the development of Made in China. The development of the international market is a relatively important step in the sales channels of Chinese brands.

The success of Chinese brands going global is not limited to the food industry, but also includes the fast fashion industry. SHEIN is undoubtedly a big name in the cross-border e-commerce circle. Its products are sold to more than 220 countries and regions around the world. In 2020, it achieved an excellent annual sales volume of over 60 billion, which has won praise from many cross-border sellers.

Xike, which is known as the next SHEIN, recently received a $50 million investment led by Tencent, followed by Starna Capital, and Qianyue Capital served as the long-term exclusive financial advisor. This shows that the potential of these Chinese brands is being explored.

For Chinese sellers, going global is undoubtedly an important channel for their brand development. For cross-border sellers, grasping development opportunities and policies and choosing the right time will usher in the real spring.

Cross-border export

Beef Ramen