Alibaba International Station and Inc. jointly released four major trends in overseas digital procurement: green, smart, healthy and fashionable, with strong demand

This 2022 overseas professional buyers' purchasing trends are very useful for sellers . It not only represents the demand trends in the overseas market, but also conveys to domestic suppliers the products and qualification standards of overseas professional buyers looking for long-term and stable domestic suppliers.

Green, low-carbon and sustainable products are sought after by overseas buyers

Rich Russey, senior vice president and publisher of Inc., said when talking about the "green" trend: "We see that consumers are very concerned about green environmental protection when purchasing goods . Therefore, it is essential for small and medium-sized enterprises to respond to green demands in the design of their product lines and convey their concerns about environmental protection to consumers. "

The survey shows that most people now have higher standards for green living and energy conservation and emission reduction. "We are also pursuers of green living, so we also want to improve the environmental friendliness of the products we sell. We believe that by improving the greenness of our products, it can help us bring more certainty in the turbulent and unchanging market structure in the long run." Shannon Fitzsimmons , a British Internet celebrity entrepreneur , said .

On Alibaba International Station, they represent such a group of buyers with high aspirations . At this summit, they said that as entrepreneurs, they have become increasingly aware of the demands of end consumers for environmental protection, and have decided to upgrade packaging materials to higher standards this year . From shock-absorbing fillers to printed logistics orders to outer packaging, "green reforms" are required .

"Consumers' pursuit of quality of life is improving, and the high standards for products happen to provide effective decision-making suggestions for our procurement. Finding reliable suppliers of such green products on Alibaba International Station has also become an important action for us recently. At the same time, since the standards for this type of raw materials are very high, we hope to find professional suppliers." Based on market research, Shannon Fitzsimmons , who is full of confidence in the future of environmentally friendly green products, also talked about her urgent need to find a professional supplier of "environmentally friendly packaging" on Alibaba International Station .

In response to the rising demand for green products from overseas buyers, green consumption on Alibaba International Station is also increasing day by day. Judging from the industry consumption trends of the first week of Alibaba International Station 's March New Trade Festival, green categories such as lithium-ion batteries, solar panels, and energy storage batteries have grown rapidly. Among them, the business opportunities of "home rooftop photovoltaic" products under the green new energy industry have increased by more than 100 % year-on-year .

From electric scooters and bikes to “green” disposable products like sugar cane straws , green products are growing faster than any other category. On Alibaba International Station , the rate of new product additions in the green category is , on average, six times that of other categories .

Smart products become the dark horse , and the trend of 3C consumption intelligence is obvious

Smart locks, smart keyboards, and gaming microphones are all fast-growing smart consumer categories at Alibaba International Station ’s March New Trade Festival. Among them, the business opportunities for smart lock products increased by more than 40% year-on- year .

Smart products on Alibaba International Station cover a wide range, from smart auto parts and accessories, contactless appliances in public places such as automatic sensor faucets, to smart home appliances represented by smart adjustable beds and desks. In the past three months, the order demand for smart products on Alibaba International Station was 70% higher than other products on average.

In addition, smart products also include fast-growing smart gaming products. The epidemic and the booming virtual reality technology have jointly boosted the growth of smart gaming products. The epidemic has increased the time people spend indoors, and overseas consumers have a greater demand for smart gaming devices to relieve stress. At the same time, overseas consumers also have a strong demand for smart wearable devices that can monitor sleep.

In addition to the popularity of smart products, 3C smart product buyers also attach more importance to fulfillment services. Adrian Brambila , a celebrity with millions of fans, is an entrepreneur focusing on the 3C smart field. He started purchasing goods from Alibaba International Station in his senior year . So far , he has founded several companies with a market value of millions of dollars. At the summit, he said frankly: " In addition to pursuing supplier qualifications and high-quality products, cross-border business also values ​​certain services and guarantees. For example, logistics is a problem that many people are worried about . "

"I know about Alibaba International Station's 'arrival guarantee' service. It allows me to have less risk and feel more assured when doing business with new suppliers. We trust similar services that ensure the security of cooperation." Adrian Brambila attaches great importance to the fulfillment certainty that Alibaba International Station brings him.

Diversification of healthy living consumption is not limited to health care products

Healthy consumption knows no borders and has become a common concern and increasing demand of consumers around the world. In the first week of the Alibaba International Station March New Trade Festival, healthy consumption related to electric multi-purpose bicycles, mountain sports bicycles, inflatable trampolines, etc. became popular. Among them, the product business opportunities of mountain electric bicycles increased by as much as 170 % year-on-year .

Looking at the long-term trend, in the past three months, the average order volume of health products on the international site was 2.5 times that of other products. Sales of health-related products such as yoga mats have achieved rapid growth .

"Our hot-selling products in the market reflect that today's consumers have increasingly stringent standards for daily necessities . In pursuit of health, we pay special attention to product qualifications and raw materials. This allows us to ask more questions and make more demands when understanding suppliers, and the standards have been raised a lot . For example, if the suppliers on Alibaba International Station have raw materials that meet the characteristics of my products such as ' certified cruelty-free, vegan, gluten-free, USDA certified biobased ' , we will definitely want to learn more and cooperate with them ." The above speech was made at the summit by Dr. Sayed Ibrahim, who once worked for Colgate and whose toothpaste brand SprinJene is now selling well all over the world. He is not only a senior user of Alibaba International Station, but also a winner of the startup fund project previously held by Alibaba International Station overseas.

Dr. Ibrahim also said that the trend of high-standard health products becoming a high demand overseas is already obvious, and they are now adding new product lines, which are natural and organic lifestyle products, such as natural and organic antiperspirants, soaps and skin care products . "These will allow us to catch up with the trend." Dr. Sayed Ibrahim, who firmly believes that the market trend of high-standard health products still has a lot of room for expansion, added.

Overseas markets have strong consumer demand for beauty and hedonism

"Consumers all over the world are paying attention to ' clean beauty ' , especially the ingredients of beauty products. They will pay attention and remain highly vigilant. " Eva Jane, the founder of the well-known overseas beauty brand Eva Jane Beauty and a beauty and makeup enthusiast, said frankly at the summit .

Eva Jane always pays attention to the market's standards and preferences for beauty and cosmetics products . She is a makeup artist who has won two Emmy Awards . She is also the buyer representative of this Overseas Procurement Trend Summit .  

She also mentioned, " I will not lower my standards when purchasing on Alibaba International Station, and Alibaba International Station will provide me with many high-quality and highly qualified sellers . They have factory videos , product on-site testing content , certification results and a series of high-standard qualification certificates. This makes me trust them very much and become my long-term partner . "

At the same time, benefiting from the strong appeal of foreign mobile applications, social shopping has a strong growth momentum, and fashion consumption such as jewelry, sunglasses, and beach hats should not be underestimated . In the past three months, the average order volume of fashion lifestyle products newly launched on Alibaba International Station was about 2.3 times that of other products .

In terms of overseas market purchasing trends, not only are there strong demands for the four major trends of green, smart, healthy and fashionable. Recently, the confidence and optimism of the overall overseas consumer market have also increased. It is worth mentioning that the semi-annual economic outlook survey of the PNC Financial Services Group in the United States shows that in the next six months, 71% of small and medium-sized enterprises expect sales to increase, and 58% of small and medium-sized enterprises expect profits to increase . The survey results of Alibaba International Station on small and medium-sized enterprises in the United States in December 2021 found that 74% of people are optimistic about the economy, exceeding the 62% before the epidemic .

Alibaba International Station

Inc.

Four major trends in procurement