Sales soared up to 460 times, and many environmentally friendly products are entering a growth period

Sales of various environmentally friendly products are growing

In recent years , people have become more and more aware of environmental protection . According to a survey by Simon-Kucher Consulting, globally, 85% of consumers have become more environmentally friendly when purchasing; 60% of consumers regard sustainability as an important purchasing criterion; and one-third of consumers are willing to pay a higher price for sustainable products.

In the United States, according to data from Jungle Scout , an e -commerce data analysis platform , searches on Amazon for the word "sustainable" have increased in the past three months, with searches for "sustainable" increasing by 82%, "environmentally friendly" by 77%, "refurbished" by 47%, and "used" by 35%.

Many products related to sustainability also achieved good sales results.

In the past three months, the sales and volume of environmentally friendly beauty care products on Amazon US have increased by three times. Among them, the sales of an environmentally friendly solid conditioner soared more than 140 times in six months; the sales of a reusable makeup remover cotton pad increased 44 times in the past six months; the sales of a cruelty-free, plant-based primer increased 24 times compared with the previous statistical year; the sales of a mascara that does not contain talc, preservatives, etc. increased 15 times compared with the previous statistical year.

In addition to beauty care products, as some states in the United States began to restrict the use of plastic straws, reusable straws have also ushered in a "highlight moment", such as a reusable straw sales increased 15 times in the past six months. Not only that, the sales of a reusable kitchen paper increased more than 460 times in the past three months.

In recent years, Amazon has begun to support sustainable development, which provides support for some sellers selling sustainable products.

In September 2020, Amazon launched the "Climate Friendly Commitment" program. The program can mark some sustainable certified products with a "climate friendly" logo, making these products more accessible to environmentally friendly consumers. According to Amazon, the climate-friendly products that sellers can choose include beauty, health, clothing, electronics, home, groceries, etc.

Products participating in the program will not only display the climate-friendly logo in search results and display pages, but will also be displayed in a dedicated area. In other words, these climate-friendly products will have more traffic entrances. Currently, more than 300,000 products and more than 20,000 brands have joined the program.

In addition, the Amazon Inventor Program ( Amazon Launchpad) will share stories of companies that provide sustainable products during nodes like Earth Day. The Amazon Inventor Program is designed to help sellers find millions of users through unique products. Applicants who apply through the Inventor Program will receive special support and marketing benefits.

If sellers want to better sell sustainable products on Amazon, participating in the Climate Pledge program is one way. Because consumers can filter search results to show only products that are certified by Climate Pledge Friendly, if sellers do not participate in the program, their products may not be searched by consumers.

The second is to use recyclable packaging materials and reduce unnecessary packaging. Selling environmentally friendly products with non-environmentally friendly packaging will be criticized.

Another thing is to emphasize environmental friendliness in the listing, such as reusability, recycled materials, natural ingredients, cruelty-free formulas, etc. Eco-conscious consumers will not only look for these details in the listing, they will also use them to search for products.

It should be noted that to ensure the accuracy of environmental claims, Amazon requires listings to follow specific guidelines when using terms such as "environmentally friendly" and "biodegradable".

Platforms and enterprises focus on environmental protection

In recent years, many e-commerce platforms have introduced corresponding sustainable measures. In the recent World Earth Day event, in addition to Amazon's corresponding activities, eBay UK announced the launch of the "Imperfects" platform. The platform cooperates with more than 100 brands to sell clothes, shoes, accessories, etc. with minor defects, and buyers can enjoy a discount of up to 60%. Imperfects provides a sales platform for defective products, which not only plays an environmental role, but also reduces sellers' unnecessary costs and alleviates consumers' spending pressure.

Lazada has also recently launched a green environmental protection campaign, LazEarth, and has partnered with more than 70 brands to reduce the use of plastic in the production and packaging of more than 5,000 fashion and fast-moving consumer goods.

As sustainable awareness becomes more popular, many companies are also focusing on sustainable products, taking clothing and footwear as an example.

Clothing and footwear involve the textile industry, which is a highly polluting industry. In recent years, some companies have begun to create sustainable products by focusing on environmentally friendly and recyclable fabrics.

The most discussed thing recently is that SHEIN launched the environmentally friendly product series evoluSHEIN. In addition, VIVAIA, a brand under Starlink, also focuses on the environmental protection route.

Founded in 2020, VIVAIA's slogan is "Creating fashionable and sustainable footwear". The brand's shoes are made from recycled plastic bottles and then made into shoes through one-piece 3D flying weaving technology.

At the beginning of the brand's establishment, VIVAIA made efforts on overseas social media, established official accounts on Facebook and Instagram, and used them to promote the brand. At present, the number of VIVAIA's fans on Instagram has reached 708,000.

There is also Allbirds, a sports shoe brand that was listed on the Nasdaq in the United States at the end of last year. Allbirds is a sports shoe brand that has risen rapidly in the US market in recent years. The brand's mission is to combine comfort, excellent design and sustainability, and is committed to using high-quality natural materials to create a sustainable footwear product for people's daily lives.

Allbirds mainly focuses on the comfort and sustainability needs of young consumers and uses natural materials such as plant leather, sugarcane, crab shells, etc.

Meta's latest US business marketing research shows that in the past year, discussions about "carbon neutrality" on Instagram have increased significantly, and the more popular topic tags include: sustainable development, climate change, eco-friendly and carbon neutrality.

Users are now interacting more with brands that publish about sustainable initiatives. Companies are posting about sustainability, and each post has 7.7 times more interactions than other content. Among them, millennial online shoppers are 1.3 times more likely to care about sustainability than shoppers of previous generations.

Like the Millennials and Generation X, they are in or entering their golden consumer age. In this regard, Meta recommends that e-commerce companies highlight their efforts in sustainable development during marketing and promotion to show that they share common values ​​with consumers in order to gain the favor of consumers.

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