What is DOTD? DOTD Review, Features

DOTD (Deal of the Day) is a free flash sale event on Amazon that lasts for one day. It is the best of all flash sales on Amazon. DOTD flash sales are not open to sellers at this time.

About DOTD

DOTD is commonly known as the king of flash sales. The flash sales page has a label of "Deal of the Day". There are only 3 ad slots per day, and the time lasts for 24 hours. In terms of unit time traffic, conversion rate effect, and sales, the Lightning Deals and Best Deals that everyone is familiar with are completely different from DOTD.

When you open the Amazon app, the first thing that appears is Deal of the Day. If your product has a Deal of the Day, your product traffic is self-evident. However, because the requirements for this flash sale are also very high, most sellers usually stay away from it, but many sellers also compete for it.

In December every year, especially on dates like Black Friday and Cyber ​​Monday, it is extremely exciting to apply for DOTD. Some sellers even fight for this event and display position.

Placement

PC

Mobile

When you open the Amazon app, the first thing that appears is Deal of the Day.

Pricing rules

1. 20% of the lowest price within 30 days;

2. The lowest price within 52 weeks (without warning);

3. 20% of the current price.

Application Example

Advantages and Disadvantages of DOTD

The advantage of DOTD is that as long as you can report it, you can basically get a lot of orders, and Amazon will give you the maximum traffic exposure and inclination.

However, DOTD also has its flaws. One is that it may be difficult to apply for and the number of places is limited. Another is that there are inventory requirements, and you need to put a large number of goods in. At this time, there will be several problems. One is the problem of capital occupation. Another is that if there is a security problem in the account before DOTD, then the risk is very high.

Participation Requirements

1. UK Station Activity Time and Application Requirements:

Application deadline: September 4, 2018;

The latest FBA warehousing time is November 2, 2018;

The deal price is at least 25% off the current price, or the discount amount after 20% off is greater than 50 Euros;

The deal price must be at least the lowest price in 2018 (starting from January 1, 2018) and 5% off the lowest price within 30 days (including Lightning deal price);

Products participating in the store treasure competition must have at least 4 stars or more in reviews and at least 5 reviews.

2. German station activity time and application requirements:

Application deadline: September 14, 2018;

The latest FBA warehousing time is November 2, 2018;

The deal price is at least 25% off the current price, or the discount amount after 20% off is greater than 50 Euros;

The deal price must be at least the lowest price in 2018 (starting from January 1, 2018) and 5% off the lowest price within 30 days (including Lightning deal price);

Products participating in the store treasure competition must have at least 4 stars or more in reviews and at least 5 reviews.

3. France Station Activity Time and Application Requirements:

Application deadline: September 14, 2018;

The latest FBA warehousing time is November 2, 2018;

The deal price is at least 25% off the current selling price. The deal price during Marquee Days, Black Friday, Cyber ​​Monday and the two weeks before Christmas is at least 30% off the current selling price.

The deal price must be at least the lowest price in 2018 (starting from January 1, 2018) and 5% off the lowest price within 30 days (including Lightning deal price);

Products participating in the store treasure competition must have at least 4 stars or more in reviews and at least 5 reviews.

4. Spain Station Activity Time and Application Requirements:

Application deadline: September 12, 2018;

The latest FBA warehousing time is November 2, 2018;

The deal price is at least 25% off the current price, or the discount amount after 20% off is greater than 50 Euros;

The deal price must be at least the lowest price in 2018 (starting from January 1, 2018) and 5% off the lowest price within 30 days (including Lightning deal price);

Products participating in the store treasure competition must have at least 4 stars or more in reviews and at least 5 reviews.

5. U.S. Station Activity Time and Application Requirements:

Application deadline: September 21, 2018;

The latest FBA warehousing time is November 5, 2018;

The deal price must be at least 30% off the current selling price;

The deal price is at least 25% off the lowest price in the past 90 days;

The deal price must at least meet the lowest price in history since 2018 (starting from January 1, 2018);

The Deal Price must meet the lowest price in the history of the whole year;

Products participating in the "Treasure of the Store" must have at least 4 stars or more in reviews and at least 5 reviews;

If participating in the store treasure in the form of Group ASIN, more than 50% of the participating ASIN products must have a star rating of 4 stars or above;

The same ASIN participating in the Treasure of the Store promotion cannot participate in the Treasure of the Store promotion again within 90 days;

The same ASIN participating in the store treasure cannot participate in the Lightning Deal and Best Deal repeatedly within 15 days;

The same ASIN participating in the store treasure can participate in Lightning Deal and Best Deal within 16-30 days. The deal price must match the price of the store treasure.