TikTok's playback volume exceeded 300 million, sales increased dozens of times, and the Hanfu market exploded!

In recent years, Hanfu culture has gradually become popular abroad, and more and more foreign consumers are attracted by the charming Hanfu, setting off a " Hanfu trend ".

With over 300 million views , Hanfu craze has swept overseas!

Some time ago, the "Hanfu Jiuzhou" fashion show attracted widespread attention. A male model wearing armor sparked heated discussions among foreign netizens. Many foreign netizens said that such a dress is very manly and they are willing to pay to watch the Hanfu fashion show!

On TikTok , Hanfu is extremely popular, with the related "China Street Photography" topic entry being played 1.2 billion times, and the video playback volume for the topic "Hanfu" alone reaching 300 million.

In the video, everyone from young people in their teens to grandmas in their 70s and 80s are wearing Hanfu, setting a trend in fashion. In the comment section of each video, many foreign netizens praised it ↓

“They know they are beautiful!”

“ China’s fashion level is on another level ! ”

"That's amazing! They are all so confident."

A Canadian girl was shocked after watching a video of Hanfu. She stood up and exclaimed: "I have goose bumps. I hope I can be like this when I am 50 or 60 years old."

From Shandong Cao County to the world, the Hanfu market is booming

The "Hanfu trend" is gaining momentum abroad, and the sales of Hanfu have also increased significantly. Data shows that from May to July last year , the sales of Hanfu on Tmall's overseas platform increased by 20% year-on-year. In May this year, a certain original Chinese-style Hanfu merchant ranked among the annual brands of domestic products going overseas, with a year-on-year increase of 158% in transaction volume!

Cao County, Shandong Province , which has been very popular recently , has more than 2,000 Hanfu industry chain merchants. These Hanfu factories are working overtime every day, but they still cannot meet market demand.

The popularity of the Internet and the spread of Hanfu culture have caused the Hanfu market to explode in a short period of time. These Hanfu worth tens, hundreds, or even tens of thousands of yuan are shipped to all parts of the world, and the current sales situation can no longer be described as "hot".

The owner of a Hanfu OEM factory in Cao County, Shandong Province said that compared with last year, the sales of a store this year has increased dozens of times, and the monthly sales have increased from tens of thousands to more than 300,000.

With the doubling of orders, the demand for fabrics for making Hanfu has surged, and insufficient fabric supply has become the biggest problem. The second quarter of each year is the peak production season for Hanfu manufacturers, and it has also become a "fabric shortage season." The owner of a fabric sales company said that almost no one is bargaining now, they only care about when the goods will be available.

Hanfu culture is deeply rooted in the hearts of the people. For domestic and foreign consumers, Hanfu has different meanings. But what is certain is that the scale of the Hanfu market is still developing rapidly, and all kinds of Hanfu will go abroad and be favored by more foreign consumers.

Hanfu

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