Alibaba International Station New Trade Festival first week results released, high-quality growth shows accelerating trend

Alibaba International Station complies with the trend of " high-quality growth " in foreign trade advocated by the country , and this New Trade Festival also gives more firm confidence in practice. At the same time, the New Trade Festival gives a certain reference answer to the prediction of the overall foreign trade situation this year. " Effectively stabilize the foreign trade market and accelerate the adjustment of industry structure " has become the overall foreign trade market characteristics of Alibaba International Station's New Trade Festival this year.

According to the transaction data of the industry, machinery, home gardening, and consumer electronics are the three categories with the fastest growth in transaction volume in this New Trade Festival. Clothing, beauty and personal care, and consumer electronics have the fastest growth in the number of paying buyers.

In terms of growth in overseas buyers, the United States, Canada, and the United Kingdom are still the top three countries with the largest transaction volumes, while Thailand and the Philippines in Southeast Asia, as well as New Zealand in Australia, are the top three countries with the fastest growth in transaction volumes.

1. Green and new energy are growing strongly

According to the analysis of the four fastest growing categories in the first week of the New Trade Festival, health and outdoor categories, smart home , and new energy products are still the high-growth categories favored by overseas buyers. Among them, electric multi-purpose bicycles, with a growth rate of 4366.7% , have become the most beautiful " dark horse " in the new categories of the New Trade Festival .

With the arrival of spring, the demand for outdoor travel in overseas regions has increased significantly. Multi-purpose bicycles with multiple functions, environmentally friendly electric power drive, and fashionable and dynamic design have become the single product with the highest growth in this New Trade Festival. In particular, those bicycles with high-quality electric transmission systems that can be used by overseas end users in various life scenarios including fitness, commuting, adventure, leisure, etc. have become the main reason for the surge in sales of these electric multi-purpose bicycles.

The trend of smart home products overseas has led to hot sales of smart bathroom mirrors at this year's New Trade Festival. The 67.5% conversion growth has also accelerated the establishment of smart home products in the minds of overseas buyers on Alibaba International Station.

In addition to the growth keywords such as " large goods, high unit price, high premium, multi-function, and good quality " , new energy is also a high-growth category that deserves special attention.

The energy crisis in Europe has led to a growing demand for clean energy. Small wind turbines are increasingly used in household wind-solar hybrid systems as a supplement to green energy. During the first week of the New Trade Festival, the wind turbine category achieved a 52.7% increase in business opportunities. Among them, the purchase growth rate in European countries such as Germany and Italy was the most obvious.

Benefiting from the popularity of e-commerce consumption, express envelope bags, which are frequently used by the e-commerce industry, also achieved a growth of 22.5% . In particular, those recognizable designs such as colorful / contrasting colors, as well as customized logo services, are favored by overseas buyers. At the same time, the transaction growth of express logistics packaging materials made of degradable and environmentally friendly materials also leads the growth trend of the same category.

2. Technological innovation categories have great potential

Products with strong technological innovation attributes have been ranked at the top of the high-growth categories on the international site in recent years. At this year's New Trade Festival, the 3D printer products on the international site platform achieved a 41.5% growth, and graphics cards also grew by more than 30% . As a relatively mature product corresponding to the development trend of industrial Internet, 3D printers have been popularized in commercial use in many countries around the world in recent years. Coupled with the personalized consumption of global buyers, the demand for 3D printers has grown rapidly. The combination of 3D printing and artificial intelligence technology can improve the flexibility of manufacturing production lines and produce customized products at a lower cost, especially small batches and complex parts.

The sales growth of 3D printers at the Alibaba International Station New Trade Festival this year has given domestic manufacturers more confidence in the foreign trade situation throughout the year. Relevant institutions predict that the global 3D printer market will exceed US$ 25 billion in 2022 , with a growth rate of more than 15% .

The electronic game industry has been growing rapidly, and the epidemic has boosted this growth. Coupled with the mining demand brought about by the prosperity of digital currencies, the demand for computer graphics cards in the overseas market continues to rise. According to data from the international website, the United States, Russia, and India are the main market countries for graphics card purchases at this year's New Trade Festival.

3. Changes in the epidemic situation have changed overseas procurement needs

As the weather gradually warms up and the epidemic gradually weakens around the world, holiday clothing has also entered the peak sales season from its previous low level. Data from the first week of the New Trade Festival showed that bikini sales on Alibaba International Station increased by 21% . Based on the first week's sales data, the platform expects the new product rate of European and American swimwear to increase by 7% in 2022 .

The impact of the epidemic is all-round. In 2021 , when the epidemic was at its peak in the world , the demand for pet companionship in many countries around the world increased significantly. According to relevant data surveys, the demand for pet adoption in the European and American markets has increased by 300% in the past two years , and the resulting demand for pet supplies has also skyrocketed. Pet migration ropes are a rigid product for pet outdoor activities. With the increase in pet adoption and ownership in the past two years, and the increase in the frequency of outdoor activities under the trend of global opening up this year, the growth of Alibaba International Station during the New Trade Festival reached 27% .

4. Platform traffic and inquiries continue to grow

As the traffic and inquiry resources that merchants on Alibaba International Station pay more attention to, during the first week of the New Trade Festival, the exposure of the 17 merchants in the auto and motorcycle parts category on the list increased by 33% month-on-month . Among them, sub-categories such as car displays, leather sofas, foot mats, and bumpers became the main part of the growth.

Increased exposure naturally leads to increased sales. For example, during the first week of the New Trade Festival, the number of car bumpers increased by 30% . This is due to the sluggish sales of new cars in the overseas market, which has promoted the prosperity of the automotive aftermarket; and the extension of the service life of existing cars, which has led to a surge in demand for renovation and repair. As a high-wear exterior part of a car, the demand for bumpers in the overseas market has been rising significantly in recent years.

The growth of traffic and inquiries is not limited to the auto and motorcycle parts market. The traditionally advantageous home appliance industry has also seen high growth in this New Trade Festival. Data from the 47 home appliance industry merchants randomly sampled in the first week showed that the exposure of stores and products increased by 59% month-on-month, and the number of visitors increased by 46% month-on-month . Among them, the growth rate of single products such as toasters, juicers, electric shavers, air humidifiers, and washing machines led the entire home appliance category.

Others include household rooftop photovoltaics in the new energy industry, which achieved a 100% growth in business opportunities ; party entertainment in the commercial service equipment industry, which achieved a high-speed business opportunity growth of 190% ; and the above-mentioned electric bicycle-related products with super high growth, mountain electric bicycles in the sports and entertainment industry also had a business opportunity growth ratio of 190% in this New Trade Festival .

It can be said that with the increase in high-quality inquiries and the decrease in invalid inquiries at this year's Alibaba International Station New Trade Festival, the confidence index of the platform's supply chain and overseas user growth is increasing.

This year's New Trade Festival, Alibaba International Station has more than 30 million products participating in it. In addition, the platform has strengthened the certainty of service guarantee, upgraded its service capabilities, and launched a service of guaranteed delivery, which further boosted the payment conversion of overseas buyers. During the first week of the New Trade Festival, a customized DIY LOGO water cup, which was shipped from a local warehouse in the United States and could be delivered to the entire inland United States within 72 hours, quickly became the industry's leading single product.

As the world's leading digital overseas platform, Alibaba International Station's New Trade Festival in March every year is not only an important node period for global market procurement at the beginning of the year. The changes in overseas procurement during this node period and the growth performance of different industries have become an important position for the entire industry to predict and evaluate changes in the foreign trade situation throughout the year.

Alibaba International Station

New Trade Festival

First week results