“Is there still a chance to do cross-border e-commerce in 2023?”
According to data released by the General Administration of Customs , in the first two months of this year, China's total foreign trade imports and exports amounted to 6.18 trillion yuan. Among them, exports amounted to 3.5 trillion yuan, an increase of 0.9% , and the scale of exports hit a record high for the same period in history, and foreign trade achieved a stable start. At the same time, cross-border e-commerce once again sparked heated discussions during this year's "Two Sessions" , becoming a hot topic of proposals and concerns from representatives and committee members.
Cross-border e-commerce is becoming more and more popular, and platforms such as Amazon are becoming more and more well-known to people outside the industry. At present, whether it is mothers, food delivery boys, or many people in other industries, their first impression of Amazon is still: you must be very profitable if you work on Amazon. There are many people who want to dig for money themselves, but they have a question: As a newbie, if I join Amazon now, do I still have a chance to make money?
Some people would say that to succeed on Amazon, 70% depends on product selection, 30% depends on operations, and 90% depends on funding and luck; others would say that the best time to plant a tree was ten years ago, and the second best time is now ...
"Everyone around me is doing cross-border business"! There are still a group of people who are eager to join the game
" It feels like everyone around me is doing cross-border e-commerce. A friend who works in finance has also started doing Amazon recently ", " I was eating pork trotter rice in the store and found that people around me were talking about Amazon's strategy ", " I accidentally heard the people next to me talking about the professional terms of cross-border e-commerce while riding the subway. The world is so small "... After going through the pain of Amazon's account suspension, cross-border e-commerce is still a "gold-digging holy land" for many sellers. It is understood that after the epidemic is relaxed, there will be many sellers who want to make a big splash in 2023.
As cross-border e-commerce becomes more and more popular, Amazon's popularity has become more and more obvious without anyone noticing. This year, a new group of outsiders have shown great interest in Amazon:
The delivery guys are discussing cross-border e-commerce . I am an accountant and recently I want to get into Amazon , but I haven’t made up my mind yet. I am very interested in cross-border e-commerce, but I don’t know anything about it. I saw some people say that cross-border e-commerce is easier to do than domestic e-commerce , but I don’t know if it’s true. …
According to feedback, cross-border e-commerce has been a hot topic this year. Many sellers on domestic Taobao platforms and factory-based sellers are planning to enter Amazon. What’s more, some mothers who have some spare money and want to start a business also consider Amazon as their first choice.
Unlike outsiders who still have high hopes for Amazon, insiders are obviously in mixed feelings when they hear that another newbie wants to follow suit and join Amazon. "When everyone thinks that Amazon makes money, it means that the industry has come to an end. Amazon now has a very systematic approach. If you don't have a very systematic approach, or a strong supply chain and capital chain support, you will most likely lose money." In the eyes of many industry insiders, it is easy to enter Amazon, but difficult to go deeper. After the era of making money everywhere on Amazon has receded, Amazon is indeed becoming more and more competitive. If small sellers can't get ahead of it, it will be difficult for them to survive the initial loss period of laying the foundation for investment.
Operations are queuing up for job hunting! Is there still a chance to work in cross-border e-commerce this year?
Therefore, in response to the question of " Is there still a chance to do cross-border e-commerce in 2023? ", many sellers expressed pessimism. The reason is that the overall environment is not optimistic. Except for cross-border e-commerce, other industries will not be very good this year.
" The bosses of traditional e-commerce invested in Tmall two years ago, in live streaming rooms last year, and submitted resumes this year; new bosses of cross-border e-commerce looked for A rounds two years ago, B rounds last year, and jobs this year; factory bosses looked at exports two years ago, feng shui last year, and the gate this year; the bosses of Douyin e-commerce got on the bus two years ago, went to Qianchuan last year, and went to credit reporting this year... " This passage with a certain degree of ridicule has been widely circulated recently. Although the statement is too absolute, it is also a true portrayal of some people's views on the current situation.
An Amazon seller said, " I am recruiting recently, and I can clearly feel that the number of job seekers has increased a lot compared to the same period last year. In the past, I needed to take the initiative to find people to chat and look through resumes, but now a large number of people are actively submitting their resumes to me. There are more options. In fact, our company is not very big. This shows that many cross-border companies have reduced their demand for employment. The market situation this year is indeed not good ."
According to feedback from many industry insiders, Amazon is indeed becoming more and more difficult and tiring to work for. In the past, it was easy to select hit products, with one hit product among several products, and the profits were naturally considerable. Now, competition on the platform is fierce, and the low-price spiral is everywhere, causing profits to plummet. Amazon suddenly finds it boring to sell products and it is a pity to abandon them.
" To do business on Amazon now, 70% depends on product selection, 30% depends on operations, and 90% depends on funds and luck. " An Amazon seller joked. People always say that 70% depends on product selection and 30% depends on operations. This may be applicable to the early days of Amazon. The current market is indeed not as good as before. Most categories are already in a stage of fierce competition. Not only are the requirements for products getting higher and higher, but it also tests the company's funds and comprehensive strength. At the same time, it must be said that luck is very important in cross-border e-commerce. Many times, the product that is developed is obviously differentiated and has many outstanding selling points, but it just doesn't sell ...
Product is king! Many Amazon sellers quietly buy luxury cars
However, in the eyes of some other people, it is still the right time for cross-border e-commerce to go overseas.
"It is said that the economic situation is sluggish this year, but the overall environment does not have much impact on small sellers like us. We just need to do our job well," said an Amazon seller. Objectively speaking, timing is indeed very important for cross-border e-commerce. The situation of engaging in cross-border e-commerce in 2016 is very different from that of entering the market now, but timing is not too important. It can be found that many companies that entered Amazon early have fallen, and many companies that entered Amazon later can also surpass the latecomers. Therefore, cross-border e-commerce does not "rank by seniority" based on the time of entry . If you want to make a difference on the Amazon platform, it does not ultimately depend on timing, but on whether your ability and resources match your ambition. It is worth noting that at any time, the product is still king, and it is the premise and foundation for doing everything well. With the development of the times, the definition of a good product is no longer just judging the product itself, but also includes pre-sales, after-sales, customer service and other factors.
" I don't want to hear anyone say that it's difficult to do business on Amazon. Someone around me just mentioned the Cayenne ." It is understood that there are many similar examples.
In summary, among those who work on Amazon, there are many who make money, and there are also many who lose money. Whether it is the testimonials of failure or success, they have certain reference value for you who want to enter the industry.
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