Olympic season! Sports brands achieve 3x growth in orders on AliExpress' "Super Explosion Day"

The Olympic Games are being held in Paris. While athletes are competing to be "higher, faster, stronger" on the field, the competition among global sports brands off the field is also very intense. AliExpress's "Super Breakout Day" has become a killer for smart sports brands to quickly open up overseas markets and successfully break through the competition.

Taking France's representative sports bicycles as an example, driven by the global "cycling fever" in recent years, the demand has grown significantly; in addition to complete vehicles, sports equipment such as cycling helmets, cycling glasses, and cycling clothing have also ushered in rapid development, and different brands have begun to form in the segmented tracks.

A domestic brand of cycling glasses located in the coastal city of Xiamen has become well-known in the domestic e-commerce circle. This brand of cycling glasses can effectively protect the eyes during high-speed sports. Riding on the popularity of the 2024 Olympic season , the brand hopes to use the AliExpress channel to quickly expand its products to more countries .

In order to achieve the goal, Mr. Huang, the person in charge of brand operations at AliExpress, looked to the “Super Breakout Day” event launched by AliExpress this year .

On July 27, 2024, the Paris Olympics officially opened; on the same day, the brand's cycling glasses also completed the brand's product debut on the "Super Explosion Day". Although only non-explosive products were selected for trial , sales increased by 3 times compared to normal . After the first phase of the event, nearly 2,000 pairs of glasses were easily sold .

Figure: After sports brands signed up for the "Super Outbreak Day", orders increased three times compared to normal days

After the success of the event , the company plans to develop more products and quickly create hot products through the "Super Breakout Day". In the interview, Mr. Huang said, "We paid attention to the event a little late, but fortunately we caught up! 'Super Breakout Day' is a new traffic distribution mechanism of the platform, and brand merchants can also get greater sales growth through 'Super Breakout Day'."

Another company that has benefited from the "Olympic season" is a Ningbo-based sports bottle brand. The company's sports bottles are made of environmentally friendly materials and have a portable design, making them suitable for track and field sports and outdoor hiking enthusiasts. Its markets are mainly Europe, South Korea and other countries or regions, with the French market accounting for 30% of total sales.

After the launch of Super Breakout Day, the person in charge, Mr. Qian, keenly realized that his own sports bottles were very consistent with the activity scene of "Super Breakout Day". Registration for the event began in April. By the end of July this year, a total of 200,000 sports bottles had been sold on AliExpress, and most of the orders came from "Super Breakout Day".

Figure: Top 10 hot-selling sports items on AliExpress’ “Super Explosion Day” in July

The competition is still going on. According to AliExpress’ public data, stimulated by the competition, the sales of sports-related products on the “Super Explosion Day” are also growing sharply. Among them, the sales of water sports , cycling equipment, and outdoor hiking-related products have exploded the most.

AliExpress

Super Breakout Day