Shopee’s 12.12 birthday sale ends, with 12 million items sold in just 2 minutes

On December 16, 2024, Shopee, the leading e-commerce platform in China and Southeast Asia, successfully concluded its 12.12 birthday promotion. 12 million items were sold in just 2 minutes after the promotion started, and consumers received more than 236 million platform coupons within 2 hours. With the strong momentum of the promotion, more and more Chinese brands and sellers have successfully expanded into the Southeast Asian and Latin American markets. On the day of the promotion, beauty, mobile phone and tablet accessories, fashion accessories, home life, women's clothing and other products were highly sought after, and the number of orders in strong cross-border categories soared by 10 times . Various cross-border sellers have stood out in the promotion by leveraging the logistics infrastructure and content ecology provided by the platform. The number of localized fulfillment warehouse orders has increased by 6 times, and the number of cross-border orders of Shopee Video short videos has increased by 20 times. New cross-border sellers have also taken advantage of the opportunity to achieve higher breakthroughs, with the number of orders increasing by 14 times. Domestic brands are selling well overseas, and the number of orders in the cross-border Shopee Mall has increased by 6 times.

Ecological advantages such as logistics and content are highlighted, and cross-border expansion is fast and good

Shopee's long-term investment in logistics infrastructure has driven the platform's package delivery speed to continue to upgrade, especially during the big promotion period, which has released new bonuses for sellers. On December 12, sales of localized fulfillment services such as "Extreme Speed ​​Delivery" and "Next Day Delivery" surged by 7 times. Miguo used Shopee's localized fulfillment service to prepare goods in overseas warehouses in advance, and with the help of the "Next Day Delivery" service, the number of orders on the day of the big promotion increased by 20 times.

In addition, the craze for content e-commerce is also sweeping the Southeast Asian market. During the promotion period, Shopee Live's viewership increased by 32 times; on December 12, the number of viewers of Shopee Video short videos exceeded 42 million. More and more sellers are rapidly opening up overseas markets through Shopee Live live broadcasts and Shopee Video short videos. On the day of the promotion, the number of cross-border live broadcast orders of high-quality MCNs selected by the platform increased by 18 times, and the number of self-broadcast orders of Shopee Live cross-border stores increased by 5 times. With the powerful conversion power of live broadcasts, the electronic accessories, women's bags, and children's clothing categories drove the number of orders to climb by 5 times.

Leading the year-end shopping carnival, various domestic products shine

Southeast Asian consumers took advantage of the year-end discounts to purchase 3C electronic products. Small appliance brand Simplus used Shopee ads to accurately target consumers, and advertising orders increased by 14 times on the day of the big sale. It also used Shopee Video to boost orders by 68 times. Electronics brand MOFT , which specializes in mobile phone cases and holders, used Shopee Affiliate Marketing (AMS) to achieve efficient conversion and used the free sample delivery function to improve the authenticity of KOL promotion. AMS orders increased by 20 times on the day of the big sale.

At the end of the year, the demand for ceremonial makeup has boosted the sales of skincare and beauty products. Skincare brand Dr.Leo launched Shopee x Meta ads (CPAS) combined with live streaming ads, and the number of CPAS orders on the day of the promotion increased by 41 times, and the number of live streaming orders increased by 23 times. New beauty brand JMCY used a variety of advertising types to quickly attract high-quality users, and the number of advertising orders on the day of the promotion increased by 80 times.

The year-end sales also stimulated consumers to buy new year clothing. 361 Degrees, a Chinese sports and outdoor brand, carried out influencer marketing through AMS, and the AMS order volume increased by 20 times on the day of the big sale. Balabala, a children's clothing brand, increased the length of live broadcasts by cooperating with Shopee's cross-border certified MCN, and combined live broadcast advertising and coupons to drive the live broadcast order volume to climb 29 times on the day of the big sale.

As 2024 draws to a close, more and more young people in Southeast Asia are paying for their hobbies. The sports and outdoor brand ROCKBROS introduced high-quality off-site traffic to improve conversions. On the day of the big promotion, the number of CPAS orders increased by 12 times, and the orders of Shopee Video short videos soared by 48 times. In addition, the demand for a new home living environment has exploded. The domestic cleaning and daily chemical brand Seaways cleverly used the AMS promoter platform to screen KOLs, and the number of AMS orders on the day of the big promotion increased by 14 times.

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