255 people arrested! The agency operation scam is rampant, and many sellers have suffered heavy losses

Recently, Shenzhen police launched a crackdown operation, three fake agency operation companies were destroyed , and a total of 255 suspects were controlled. The topic of "agent operation" has once again attracted the attention of practitioners in the cross-border circle.

Sellers were defrauded of thousands of yuan by the "nanny-style" agency operation service

An Amazon seller once came across an advertisement from a so-called "professional operation company" when searching for steps to open a store on Amazon . The company claimed that it could provide "nanny-style" operation services and sellers only needed to purchase the package and wait for orders.

After the seller left his contact information, an online store consultant claiming to be from Shenzhen XX Business Company contacted the seller and introduced four packages of 2,998 yuan, 5,998 yuan, 8,998 yuan and 19,800 yuan. After the seller chose the most basic package, he only received a few video links from the online store consultant, and most of his questions were not answered.

The seller, who was deeply dissatisfied with the company's service, complained to the company, but the reply he received was: upgrading the service package will get real-time replies, keyword optimization and other services. Subsequently, the seller paid another 5,998 yuan to upgrade the package, but still did not get the corresponding service. At this point, the seller realized that he had been cheated and called the police.

Taking advantage of the sellers' eagerness for quick results, agency companies use a large number of success stories and attractive services to provide sellers with so-called "professional packages", tricking sellers into continuously upgrading their packages in order to charge higher fees, thereby achieving their fraudulent purposes.

In fact, there are many similar scams in the cross-border circle. For example, in response to the needs of sellers, the advertisements state that they provide services such as "increasing store sales". After the sellers pay the fees, they can experience the one-stop "fake agency service" prepared in advance by the agency. The company's employees will increase the sales of the seller's store through methods such as brushing orders and small cards, and then carry out the next step of inducing the fraudulent behavior of "upgrading services".

In recent years, the number of sellers in the cross-border circle who have been defrauded by agents has been increasing, and the amount of money defrauded has also varied. However, for most of the defrauded sellers, the worst thing is not the money lost, but the time and energy wasted in the process, which is irreparable.

A seller who had experienced "falling into a trap" summarized his experience and said: "In total, I was defrauded of nearly 18,000 yuan. The fake services provided by some agency operation companies were too shady. After all the operations, I am still standing at the starting point. The store was almost "dragged to death" in my hands."

When talking about agency operations, many sellers said: "These companies are wolves in sheep's clothing. They disappear after you pay the money. There is no sales, and it is difficult to keep the shops. In the end, it is all for nothing." However, some sellers believe that there must be a reason why agency operations can survive in the industry. Sellers will fall into traps only when they have needs and want to take shortcuts. If everyone is willing to operate down-to-earth, how could there be so many agency operation companies?

Although the frequent incidents of sellers being cheated by agents in recent years have sounded the alarm for peers, some sellers still cannot resist the temptation of making quick money and step into the trap set by the agent companies, suffering heavy losses...

Is it a dream to have thousands of orders a day? The truth and lies of agency operation

Judging from the current situation, there are quite a few sellers who have been cheated by the operating agents, and there are even many sellers who have been badly hurt after cooperating with the operating agents!

So much so that there is a saying circulating in the cross-border circle: "Newbies are treated like leeks by training institutions, bosses are treated like leeks by agency operators, and everyone in the circle is a leek."

An Amazon operator said that his company had trusted the agency and signed a contract with the agency. He thought that it would start a journey of explosive sales, but he did not expect to receive the news that the illegal merger and variant products had failed.

" The other party guaranteed that there would be dozens of orders every day in the first month, and thousands of orders every day in the second month, " said the operator.

However, the reality was completely the opposite. In the first two months, the agency became a hands-off manager and the company's orders were terrible. Later, the company's products suddenly received more than 1,000 reviews, and the agency also boasted that it would definitely have a huge increase in orders.

But the result was not satisfactory. The company was investigated by the authorities and the product was also unpopular due to illegal merger and variant. In desperation, the company had to sell off its inventory to recover some of the losses.

In the cross-border circle, the evaluation of agency operators is even more mixed. "Cheating money with a hypocritical mask" has become a label given to agency operators by many people. This is mainly because some agency operators are reckless and only care about earning service fees, while ignoring their own reputation.

Putting aside the disputes among people in the industry, apart from some "rotten apples" in the agency operation industry, there are also many down-to-earth agents who do practical things.

An agent operation company stated that the company had helped the company earn RMB 6 million by acting as an agent for a store for a year, and both parties truly achieved a win-win situation and were happy.

The saying that 70% depends on products and 30% depends on operations is absolutely true. For sellers, if they want to do well on Amazon, in addition to high-quality products, they also need a reliable and professional operations team, which can largely determine how far the store can go.

Under this influence, some sellers began to seek agent operation, but for sellers, some "pitfalls" still need to be avoided.

"Many sellers look for agents to operate their businesses, and they go to those larger companies. However, how many of these companies are truly capable of operating their businesses?" said a seller.

Some HRs said that when they were interviewing people from agency operation companies, they found that each of these people basically operated more than a dozen stores and did not have enough energy to manage the stores and products.

Therefore, for sellers, there are also the following key points to pay attention to when choosing an agent:

1. Professionalism of the agent operation. If the agent operation company is established just for agent operation and has no operation foundation, then the seller should be careful.

2. The number of customers each agent serves. Each agent has limited energy. If there are many stores assigned to the agent, then the decision needs to be carefully considered.

3. Whether you understand the customer's products. Different products require different promotion methods. The operator has successful promotion experience for such products and has a high degree of credibility.

4. Operational background and attitude. If the company is responsible and has strong operational capabilities, then the credibility is relatively high.

In addition, for sellers, taking a refined operation route, strictly controlling the customer base, and strictly screening customers are also key points for agency companies to consider.

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