Quick Look for Sellers: 5 SEO Tips for Podcasting

The number of people listening to podcasts increased dramatically during the epidemic, pushing podcasts to become one of the mainstream marketing channels in 2020. Podcasts have also been included in the marketing plans of many sellers in 2021 .

In the process of conducting podcast marketing, it is also important to optimize search engines . If you want to attract more natural search traffic for your podcast, sellers can refer to the following 5 tips ↓

1. Focus on the content of your podcast

Three-quarters of U.S. podcast listeners say they learn something new from watching a podcast, which is why it’s so important that podcast content delivers value to listeners.

Therefore, sellers still need to spend more time polishing the content , and other aspects such as the equipment used are secondary.

2. Don’t be careless with your podcast title

The name of your podcast is crucial for organic search, and including the word “podcast” or something similar in the title will greatly increase your podcast’s chances of being discovered.

In addition, many listeners will search for the topic of the podcast, so sellers should also pay attention to reflecting the topic in the name of the podcast, such as "Women's Shoes Podcast" or "Open Business Podcast".

3. Publish your podcast on multiple channels

Each podcast directory has its own fans. Submitting to only one or two channels may miss out on the audience of other channels.

SEO expert Jill Kocher Brown recommends that sellers publish their podcasts to Apple Podcasts, Spotify, and Google Play at least, and then consider channels such as Stitcher, TuneIn, Soundcloud, Podcaster, etc.

4. Promote your podcast content

Sellers can promote their podcasts on social media, blogs, and emails, or work with relevant influencers to promote podcast episodes.

The key is to link to the podcast episode page. People clicking on the link and engaging with the content will likely lead to more clicks.

5. Marketing requires persistence

To get results with podcast marketing, marketers need to set a realistic schedule and stick to it. Generally speaking, the more often you publish, the faster you will see results.

The number of people listening to podcasts increased significantly in 2020, and data shows that after hearing a podcast ad, 54% of listeners will more or less consider buying a brand's products.

It can be seen that the audience size and marketing potential of podcasts should not be underestimated. If sellers want to conduct marketing on podcasts, they must also do their homework to maximize the potential of podcasts.

Add the editor’s WeChat Ennews_ and we will add you to the independent site seller communication group!

podcast

SEO

marketing