A warmer Tmall Double 11: 170,000 charity products launched on the "Buy Benefits"

When you are ready to place an order on Tmall Double 11 , you check a "buy one" item, and it is very likely that you can help an old man in the mountains or a girl in a wheelchair. When the Double 11 transaction peaks, the love peak will also appear.

The reporter learned that during this year's Tmall Double 11 , Taobao upgraded "Buy One" to "Buy Goods" for the first time, directing more public welfare products, agricultural products and products from disabled stores. Consumers can place orders easily, making it easier to spread kindness. As soon as the pre-sale started, 170,000 public welfare products were launched on the "Buy Goods" line.

It is understood that " buy one " means that when consumers enter the order settlement stage, they can buy a cross-store free shipping product. At the beginning of last year, Taobao Tmall added this product tool, and all merchants can sign up for high-cost-effective products in the background. After adding the products, they will be recommended to new users who have never purchased the category . This change enables merchants to bring in new transactions without additional investment.

The Taobao store "Mengmeng Baby Backpack Shop" owned by Yang Shuting, a Miao "wheelchair girl " , is one of the stores participating in Tmall's Double 11 "Buy Profitable Items" promotion.

11 years ago, Yang Shuting, a girl from the Miao ethnic group in Hunan, was involved in a car accident . She was paralyzed from the waist down and experienced pain and confusion, but she did not give up. Using a computer, she opened a Taobao store and gradually became a famous "Internet expert" in the local area. In the past few years, Yang Shuting has her own factory, and there are 8 disabled employees behind her Taobao store . This time, the store launched the "Buy Benefits" campaign for 5 children's schoolbags.   Her wish is to allow consumers to take away one more treasure and help one more disabled friend .

The 170,000 charity products launched on the "Buy Goods" app are mostly "charity products". Taobao and Tmall merchants can choose any product to join the charity products, set the donation amount and designate charity projects. After consumers purchase the products, the platform will donate to the designated charity organizations and projects according to the donation amount set by the merchant .

This year's Tmall Double 11 is also a warmer Double 11, with more products added to the "charity baby". The domestic brand Lotus MSG has set all its products as charity babies, and even if it is a bag of MSG that only sells for 3.9 yuan, it will donate 2 cents from each order to charity; the emerging maternal and child brand babycare not only has charity babies in the whole store, but also has its own "painless childbirth" charity project, connecting charity babies with expectant mothers who are in labor pains but do not have the financial ability to get painless childbirth injections.

In addition to participating in the "Buy Goods" campaign , Taobao and Tmall merchants are also launching a variety of public welfare activities: donating home cameras and anti-fall yellow handrails to empty-nest elderly people, printing information about lost children on express parcels ...

At the 2023 Tmall Double 11 press conference, Taobao Group CEO Dai Shan said that this year, by adding public welfare entrances such as "Buy Goods", a warmer Double 11 will be created . " Taobao Tmall hopes to contribute to helping the elderly, farmers, and the disabled, and encourage and pass on the joy of helping others. "

Tmall

Double 11

Charity Products