Sure enough, after entering the Internet age, all kinds of weird things can become popular ...
When I first saw this water bottle, I almost thought it was a trendy bucket bag. After all, in this era, it is normal to see some fashion that I don’t understand. But when I looked more closely, I found that this “bucket bag” actually contained water…
Foreign media reported that recently this large kettle with a capacity of one gallon (about 3.78 liters) has become one of the most popular accessories in Europe and the United States, ranking first on Amazon's sales list. Justin Sylvester , co-host of "Daily Pop" , was also attracted by this strange phenomenon when he was talking about fashion trends:
A-list celebrities, including Kendall Jenner and Dakota Johnson, carry a giant water bottle like this one, and while these celebrities' accessories are usually known for being expensive, this water bottle only costs a dozen to twenty dollars.
According to the Hollywood-certified moisturizing trend, a person needs to drink more than 8 glasses of water a day to stay healthy. Now this large kettle saves the effort of pouring 8 glasses of water. People who own this cup only need to fill the kettle before going out. There are different scale lines on the kettle to remind users how much water to drink and when.
In addition, the weather is about to get hot, and many people have started to go back to the gym. Holding such a large water bottle in the hand is not only eye-catching, but the one-gallon capacity is fully capable of meeting the need to replenish water during fitness. It is also very convenient to hold in the hand, and you can also show your "macho style" when drinking water.
Even if you're not heading to the gym, carrying a water bottle like this isn't just a fashion statement; "it's also a form of exercise," Sylvester said.
Now, both Instagram bloggers and European and American celebrities have posted photos and videos of their big water bottles to demonstrate their healthy lifestyle concepts. Kaley Cuoco said in a video that there was an inspirational quote on the side of the water bottle: "Just like a cheerleader, always encouraging you." Many buyers also said in the product reviews that this water cup does make people drink more water than usual.
Nowadays, this kind of super-large capacity kettle is not only used by foreign bloggers and celebrities, but also by many domestic celebrities. Having said that, the product is practical and fashionable, in line with seasonality, and the way of promotion by Internet celebrities is also very consistent with the marketing channel of hot products. It is not surprising that it can be popular in Europe and the United States. Influencer Marketing Product Selection Amazon Platform |
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