What is Fashion+? Fashion+ Review, Features

On December 24, 2018, Amazon Global Selling China announced the launch of the "Fashion+" project in China to further help Chinese fashion sellers develop fashion business and build their own brands overseas through cross-border e-commerce exports.

About Fashion+

The "Fashion+" project covers five major categories: apparel, shoes, jewelry, watches and luggage. It combines Amazon's rich global fashion resources with local resources. Through a dedicated service team for fashion category sellers, it provides customized services for sellers of different types and at different stages of development, helping them to achieve global layout, continuously drive brand upgrades, and accelerate the entry of Chinese fashion brands to the world stage.

Specific content

1. Provide exclusive service team for fashion sellers

Amazon Global Selling is the first exclusive service team created for a single category. Team members have senior apparel industry background and rich e-commerce operation experience.

2. Serving various types of sellers and covering different development stages

Including Internet native brands, independent brands created by manufacturers through transformation and upgrading, and well-known Chinese brands. The "Fashion+" project will provide targeted brand solutions based on the sellers' product characteristics, their own advantages, brand needs, and other different situations.

Example:

Before going online, we help sellers understand the development prospects and operational strategies of fashion products in the field of cross-border e-commerce exports, and clarify brand positioning in combination with overseas market demand and their own advantages; for sellers who have just gone online, we help them incubate fashion brands, face overseas consumers with a complete brand image, and help brands gain a foothold in Amazon's global sites; we assist sellers who have already gone online to promote their brands, increase sales, and quickly build consumer trust in the brands; at the same time, we combine Amazon's online and offline resources for fashion categories to provide sellers with official operational training to help them continue to grow.

3. Use Amazon’s global innovative technologies and tools to provide trend guidance to sellers

The "Fashion+" project integrates Amazon's global innovative tools and services, including Amazon Accelerator and Fashion Network, to regularly provide fashion category sellers with first-hand fashion trend information and consumer demand insights, including customer consumption behavior analysis, the latest fashion trend forecasts, and product selection strategy guidance.

cost

The Amazon Global Selling Fashion+ program itself will not incur additional fees, and all participating sellers will still be charged according to the Amazon Professional Selling Program fees.

Qualifications

1. All fashion sellers who are interested in developing fashion business and building their own fashion brands through cross-border e-commerce.

2. Customer-centric, product-based, and brand-oriented.

Target audience

Both new and existing sellers can join the Amazon Global Selling Fashion+ program.

Sellers at different stages of development (start-up stage/growth stage/mature stage) can participate.

Advantages

1. Strong fashion resources

Fashion categories performed strongly, and apparel was the most promising category for online sales in Europe, the United States, and Japan. The apparel category is the focus of Amazon's performance growth. Amazon has comprehensive online and offline promotion channels such as fashion category stores, fashion photography studios, official social media channels, offline fashion weeks, TV commercials, and fashion magazine publicity.

2. Huge global market and high-quality consumer groups

There are 14 major sites in the world, 10 of which are overseas sites that are fully open to Chinese sellers. Amazon is one of the top 10 website channels in terms of traffic in North America, 5 European countries, and Japan, with more than 300 million active buyer accounts and 100 million Prime members worldwide.

3. Worry-free operation support system

A global logistics network, innovative tools for sellers at different stages of development, and a full-service provider network covering all aspects of export.

Precautions

1. Do not sell products suspected of infringement;

2. Do not sell products with potential safety hazards;

3. Do not list products that Amazon prohibits from selling;

4. Do not register multiple accounts on the same site;

5. Do not sell products that do not match the published description;

6. Do not sell products that have not obtained the necessary certification;

7. Pay attention to the shelf life of the product;

8. When creating new products, do not use other people’s images or portraits without permission;

9. Do not sell goods without authorization or legal purchasing credentials.