With the 618 sales event and the European Cup, AliExpress Cainiao is making big moves to help merchants increase orders

The 618 shopping spree in China is very busy, and the overseas 618 shopping spree is about to start. This year, the overseas 618 shopping spree is superimposed on the European Cup, and cross-border e-commerce is about to usher in a wave of consumption. Recently, the AliExpress Cainiao Beijing-Tianjin-Hebei cross-border warehouse has officially landed and operated. At the warehouse site, AliExpress and Cainiao, the "overseas partners", successively announced a series of semi-managed benefits and logistics guarantees for merchants in the overseas 618 shopping spree to help merchants seize the opportunity of explosive orders.

It is reported that AliExpress will hold two major overseas promotions throughout June: June Summer Carnival from May 29 to June 7, and Summer Sale from June 14 to June 23. Both will have a 3-day warm-up and 7-day official sales period, based on local time.

It is worth noting that merchants can register for the two major promotions together, and the registered products will be automatically synchronized to the other promotion to reduce repeated operations.

In addition, AliExpress has also launched a series of real money benefits to help merchants reduce their burden :

1. Merchants who have just joined the semi-hosting system will enjoy a 30-day "learning period", during which they will be exempted from the penalty for overtime of JIT orders;

2. For merchants who transfer JIT hot-selling products to warehouses, 60% of the payment will be returned in advance on the day of listing;

3. Goods shipped from warehouses enjoy a 50% discount on door-to-door collection fees ;

4. Merchants who meet the platform assessment standards can also be exempted from JIT door-to-door collection fees during specific promotion periods .

This series of measures is to enable merchants to better adapt to the development and changes of cross-border e-commerce and smoothly complete the upgrade and transition of the model. The first financial report after the launch of "semi-hosting" shows that AliExpress orders continue to grow strongly. In April, Choice orders based on the hosting business accounted for more than 70% of AliExpress's total orders.

( AliExpress launches a series of semi-hosting welfare measures to help boost the overseas 618 boom )

During the first overseas 618 after the launch of AliExpress semi-hosting , Cainiao made a breakthrough in "light stocking". It is reported that the large-scale application of Cainiao's parcel intelligent algorithm model can improve the accuracy of stocking forecasts, and the export flexible supply chain can increase the parcel turnover rate by more than 50%, allowing merchants to "precisely stock" and reduce the pressure of large-scale stocking and capital turnover.

Overseas cross-border logistics also continued to accelerate during the 618 shopping festival. Cainiao provided VIP warehouse and distribution guarantees for the "Global 5-Day Delivery" packages, and during the 618 shopping festival, multiple waves of operations could be achieved in the warehouse per day. The delivery time of packages sent to key European markets will be further accelerated.

In terms of intelligent order consolidation, direct-shipped goods that do not need to be consolidated can be packaged and shipped directly from the collection warehouse to the distribution center, reducing the intermediate warehouse links; consolidation goods can be quickly shipped out and consolidated, making delivery several hours faster during the 618 period.

This year, AliExpress has expanded the variety of its platform merchandise categories through new models such as semi-trusteeship and overseas trusteeship, such as fast fashion apparel and furniture. In order to improve its ability to undertake, Cainiao has also continued to expand its warehouse space and fulfillment capabilities for major special categories, especially reserving medium-sized shelves in the warehouse.

With the opening of Cainiao's cross-border clothing line and heavy-duty cross-border line, the richness of AliExpress's cross-border products has been further improved, and the expansion of product categories and new products has reached new highs. It is expected that sports shoes and clothing, furniture and home furnishings, tools and equipment will become new stars in the overseas 618. Summer seasonal categories such as swimsuits and caps, sports and outdoor, and festive decorations will also usher in high growth.

overseas

618

AliExpress