10 million new users every day! Temu becomes the sixth most downloaded app in the world

One year after its launch, Temu became the sixth most downloaded APP in the world.

According to data released by AppMagic , Temu's downloads on the App Store and Google Play totaled 38.7 million in August , second only to the five major social and information platforms: TiKTok, Instagram, Facebook, WhatsApp and Telegram. In July, Temu also tied with Walmart to become the second most popular shopping app in the United States.

Since its launch, Temu has been downloaded 206 million times (142 million in July), of which 46% are in the United States; the second is Mexico, accounting for 10%; followed by France (5%) and Germany (5%).

According to data released by mobile insight consulting firm GWS, Temu has added nearly 10 million new users every day since January, and as far as the current situation is concerned, this growth rate has not slowed down. In addition, the platform user engagement is also very high, with an average of 20 minutes spent on the app every day, even more than Amazon.

Robin Zhu, an analyst at Sanford C. Bernstein & Co., joked in a report that Temu is growing faster than they publish articles. This also indirectly shows how fast this platform has risen. According to Second Measure data, Temu's sales in the United States in the second quarter have exceeded those of major brands such as Zara and H&M .

Why has Temu developed so rapidly?

I think, on the one hand, it is due to its rich products, and on the other hand, it is the "unparalleled" price of the goods.

Temu has 30 major categories, from clothing to household items, from fashion accessories to pet food, almost everyone can find what they need here. Foreign media even likened it to the "online version of Aladdin's magic lamp". The wide variety of handicrafts on the platform has attracted a group of loyal artists and amateurs.

In addition to the categories, the price is obviously its attraction. The products on Temu are cheaper than those on other platforms. An American user once praised a set of peony-shaped molds he bought on Temu for $4.97 on YouTube, saying that it was not only of high quality but also affordable.

Of course, the reasons for Teme's rapid expansion are not only the above two points, but also the speed of handling customer issues. An Irish user said in a review on TrustPilot that "there are many high-quality and low-priced products here", and the platform can efficiently solve occasional problems. Another Canadian user also expressed the same view on another platform.

Although there are a lot of negative news, Temu's expansion speed is still remarkable in the industry. Some people also question whether it can continue to maintain this momentum. Judging from the current situation, the prospects are still optimistic; as for what will happen in the future, who knows.

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