What is Prime Day? Prime Day Review, Features

Prime Day is a one-day global shopping festival launched by Amazon on July 15, 2015, exclusively for Prime members. On the day of the event, Prime members can participate in thousands of flash sales at Amazon sites in various countries around the world (relatively speaking, the prices are about 15% cheaper than usual, and the delivery fee is free), covering almost all categories. Members can buy the products they want at the exclusive maximum discount, and everyone can find what they want, and sellers can participate by submitting flash sales in the seller backend.

Membership Day 2018

Prime Day sales will start at noon on July 16 and end on July 17, with a total promotion of 36 hours, exceeding last year's 30 hours.

Apply

The entry to Prime Day in 2018 ended on May 28th. The minimum inventory for Prime Day flash sales in the United States, Europe, and Japan must be in the FBA warehouse before June 25th.

Registration Channel

1. In the place where you submit a deal in the backend of the seller center, if the system recommends it, you can directly sign up (the registration channel will be opened in May). Note: The success rate of submitting a registration with a recommendation here is very high, basically up to 90%.

2. Self-service registration

A: Fill in the application information on the Amazon website by yourself (the specific registration website will be given at that time).

b: Send the registration information via email. The registration email for the UK site is [email protected].

Benefits of participating in Prime Day

1. High-quality customers. Amazon Prime members will be your customers, they have good consumption habits, customer stickiness and more possibilities.

2. More exposure. Participating in Prime Day can gain more effective exposure, accurately target customer categories, and create multi-channel influence.

3. Brand upgrade: jointly explore more market opportunities and strengthen the brand.

Cost of Prime Day

The Prime Day sale costs $500, and the Prime Day sale costs $300. Because it is not certain which day your product will be scheduled, no one can be sure for the time being.

Preparations for Prime Day

1. Optimize the conversion rate of your product.

2. Run advertisements and flash sales to boost sales. During the period leading up to Prime Day, push sales to the front and accumulate reviews. On Prime Day, your product will have a greater advantage.

3. Optimize the product's official website, banners and advertising images, and change them in a timely manner. If you announce the promotion information for Prime Day on your official website early, buyers who visit your official website and know your company are likely to put the goods in the shopping cart and buy your products, which can increase the conversion rate of your products.

4. Increase your advertising budget to expose your products more often, because user activity is the highest during this period. Many people are choosing their favorite products and waiting for the big sale on Prime Day.

5. Monitor follow-up sales at all times to prevent shopping carts from being snatched and flash sales from being cancelled.

6. If your product has many after-sales issues, you must arrange employees and customer service to be on duty 24 hours a day. A timely answer may generate an order, and this order does not require any promotion fees.

Tip

1. Improve the product page: shorten the product title, use a white background as the main image, and make the product features precise and concise.

2. Run advertisements to increase exposure.

3. Pay attention to the number of transactions during the flash sale. If orders surge, you can adjust the available quantity of the product during the flash sale to meet sales demand.

Related

Spotlight Deals are the products with the heaviest discounts on Amazon. On Prime Day, Amazon will offer a great discount of up to 70% off, usually top brands or best-selling products, and the discount will last until the stock runs out.

Development History

In 2015, Amazon held its first Prime Day event.

- Amazon Prime Day 2016 saw global consumer orders exceed 60% of Prime Day 2015, and the number of Prime members increased significantly in a single day.

-In 2017, Amazon Prime Day was held simultaneously in 13 sites around the world, and Amazon China joined Prime Day for the first time;

-In 2018, Amazon Prime Day will be held in Australia, Singapore, the Netherlands and Luxembourg in addition to the United States, the United Kingdom, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium and Austria, and will last longer - 36 hours (from noon on July 16 to the end of July 17).

scale

The 2018 Prime Day promotion lasted for 36 hours and ended with a perfect result of sales exceeding 100 million. On April 18 this year, Amazon CEO Jeff Bezos revealed in his annual letter to shareholders that Amazon has more than 100 million Prime members worldwide. In March 2017, the number of Prime members in the United States reached 80 million, twice as many as two years ago, and a 38% increase compared to 2016. Statistics company Statista claims that on average, customers seem to be spending the same amount as in March 2017, but Prime members spend about $1,300 a year, while non-Prime members spend only $700.