A marketing force that cannot be ignored! TikTok launches an "incubation" program for black creators

According to Forbes, TikTok has launched a three-month "incubation" program for black creators on its platform in early February - TikTok for Black Creatives . The program aims to invest in emerging black creators and music artists while attracting more users to TikTok.

The TikTok for Black Creatives program was launched in January this year. The application deadline for the project is January 27. Applicants can submit a one-minute video to demonstrate their skills. The finalists will then be announced in February, and 100 black project participants will be selected.

In the first 24 hours after the program opened for applications , TikTok received more than 5,000 applicants. Although only 100 people were ultimately selected, TikTok wrote in a blog post , " We are very excited about the community's participation, and we are excited about the TikTok for Black Creatives program and will further promote the growth of the black creator community on TikTok . "

During the three-month incubation program, participants will participate in community-building forums, experience educational events with TikTok executives, and visit inspiring town halls featuring Black entrepreneurs and celebrities.

TikTok has also partnered with MACRO, a cross-platform media company representing the voices and perspectives of people of color, and is providing grants to a small number of these participants to help them purchase production equipment, educational resources, and some other content creation tools.

The event's top 100 black creators include artists , musicians , entertainers , chefs , educators , fitness trainers , health coaches, and beauty and fashion bloggers , including Bran Movay , Marc Strong , Grace Victoria , and Robert L. Statesboro.

However, TikTok did not have such a high level of "understanding" at the beginning. Just last June, TikTok was caught up in a public opinion storm of racial discrimination because it was suspected that most of the videos it deleted belonged to black creators.

In the global transparency report released by TikTok for the second half of 2020 (July 1 to December 31), TikTok confirmed that it had deleted more than 89 million videos worldwide in the second half of 2020 for violating community guidelines or terms of service, and deleted nearly 11.776 million videos in the United States.

While the report did not reveal demographic breakdowns of the videos that were removed, many black creators said their videos were removed at higher rates.

In addition to TikTok, other social media platforms have also launched similar black creator programs to support their growth. For example, YouTube launched the #YouTubeBlack Voices Fund in October last year, admitted 132 black YouTubers and provided them with grants. Facebook also launched the #BuyBlackFriday program in October last year, providing a three-month "support quarter" for black entrepreneurs.

It can be seen that as black creators are further seen by the world with the support of the platform, seeking black creators to promote and sell products is also a good or even common choice. In particular, sellers who are interested in making black-related products should not miss these outstanding black creators!

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