Continuing to increase domestic supply chain, SHEIN Bay Area Smart Industrial Park was officially delivered

On February 11, reporters learned that the "Xiyin Bay Area Smart Industrial Park" in Zhaoqing, Guangdong has recently completed the project acceptance and delivery, and is expected to be officially put into use within the year. It is reported that SHEIN's total investment in the warehousing and supply chain in the region has reached tens of billions of yuan.

Located in Xiyinwan District Smart Industrial Park in Zhaoqing High-tech Zone, Guangdong

The Xiyin Bay Area Smart Industrial Park is one of SHEIN's key projects in the Bay Area supply chain matrix . The project is based on the full integration of existing resources to revitalize the land without adding new land. At present, SHEIN has leased more than 700,000 square meters of warehouses in Zhaoqing , and the new project has leased 260,000 square meters of warehouses . According to reports, SHEIN's total investment in the district's warehousing supply chain has reached tens of billions of yuan. As a representative project of leading enterprises to drive the organic integration of local resources and the advantageous resources of the Greater Bay Area, the Xiyin Bay Area Smart Industrial Park will create a distributed smart logistics industrial park with international and modern levels, further consolidate and improve the SHEIN cross-border e-commerce supply chain system, and drive population inflow, employment, and promote the development of a series of related industries such as the fashion industry, logistics and transportation, and service trade, helping to promote the high-quality development of the cross-border e-commerce industry.

Since being approved as a national cross-border e-commerce comprehensive pilot zone in 2020, Zhaoqing's cross-border e-commerce has been full of vitality. The export volume of cross-border e-commerce has increased from 620 million yuan in 2020 to 2.875 billion yuan in 2023, with an average annual growth rate of nearly 70%. At present, a cross-border e-commerce industry cluster integrating warehousing, supply chain, logistics, labor, and foreign comprehensive services has been initially formed. SHEIN has also continuously increased its supply chain investment in Zhaoqing in recent years. In 2024 alone , several newly leased warehousing and logistics parks have been put into use. The total investment of the Western Smart Industrial Park of Xiyin Bay Area, which is also under construction in Zhaoqing, is 3.5 billion yuan. It is planned to build a smart park integrating intelligent sorting center, order distribution center and intelligent manufacturing factory. It is expected to be completed by the end of this year. After the project reaches full production, it is expected to complete service trade exports of 3.5 billion yuan per year. With the delivery and use of the Xiyin Bay Area Smart Industrial Park , the two will complement each other and help SHEIN build a smart and lean supply chain .

The series of projects in Zhaoqing are a microcosm of SHEIN's continued efforts to increase its domestic smart supply chain system . Over the past decade, SHEIN has been deeply involved in the supply chain and has established a smart supply chain matrix that radiates to cities in the Greater Bay Area, including Guangzhou, Zhaoqing, Foshan, and Jiangmen. Among them, the Xiyin Bay Area Supply Chain Project located in Zengcheng, Guangzhou , was officially started at the end of September 2024. The first phase of the project has an investment of 3.69 billion yuan, and the total investment in the third phase of the project has reached 10 billion yuan . Through the construction of a global delivery center through an integrated supply chain of "green, intelligent, and automatic", it provides core support for SHEIN's global sales. After all three phases are put into production, the annual export volume is expected to exceed 100 billion yuan, and it is expected that the peak period of the introduction of industrial talents will reach about 100,000 people.

Relying on the perfect industrial chain and supply chain foundation advantages, SHEIN's innovative development of digital flexible supply chain has made its own brand business popular with consumers around the world, and has now grown into one of the world's four major fashion brands; in recent years , SHEIN has continued to expand its platform to drive more brands, merchants, and industrial belts to go overseas, and has currently driven sellers from over 300 cities across the country to go overseas. Chen Shaotong, vice president and secretary general of the Guangdong Garment and Apparel Industry Association , believes that through continuous investment in the domestic smart supply chain system, the new quality productivity represented by SHEIN is driving the efficiency of traditional industries to improve, and through the "own brand + platform" dual engine, it is driving more merchants, brands and industrial belts to enter the international market.

SHEIN

Domestic supply chain