Strong toy spending in the UK! The best-selling toys for Christmas are revealed

As early as mid-September this year , relevant data from the NPD Group showed that toy consumption in the UK market was strong this year. Although toy prices have risen due to supply chain and port congestion issues, the enthusiasm of the British people to buy toys remains unstoppable.

The popularity of the toy market in the UK is even more evident during the Christmas season. For Western countries, Christmas is a very important consumption period, and people usually buy many necessary goods and Christmas gifts during the Christmas season. Toys are also a popular and hot-selling category during the Christmas season every year.

Just a few days ago, the NPD Group announced the top 10 best-selling toy categories in the UK market during Christmas this year , once again proving the appeal of these toys during the holiday season .

"In mid- December , sales data showed that consumers, including children and adults of all ages , chose toys that were fun and innovative, " said Toy UK executive director Carolyn Miller .

“ Best sellers range from the latest in fashion dolls, Barbie and LOL Surprise!, to the newest unboxing item, My Magic Mixies, which will add some smoke and magic to the gift opening on Christmas morning. Board games are a favourite every Christmas as families and friends look to spend some quality time together. ”

“ This year’s best sellers include updated classics like Pictionary Air Game and the second edition of Logo Game. December sales data shows that the fun, imagination and innovation of the toys are driving sales. ”

Moreover, the outbreak of the epidemic has led to a surge in online sales of toys. People are more targeted in buying toys, and relatively higher-priced toys are more popular in the market.

Moreover, the consumers of toys are not limited to children. The enthusiasm of adults to buy toys should not be underestimated. Especially since the epidemic has forced people to stay at home for a long time, the reduction in outdoor social activities has given people more time to spend with their families, and toys can enhance interaction with family members. In addition, adults have stable incomes and their spending power is guaranteed. Therefore, the UK toy consumption market is still expanding further!

Top 10 best-selling Christmas toys in the UK