What is Bosideng? Bosideng Review, Features

Bosideng was founded in 1976 and focuses on the research, design and production of down jackets. For more than 40 years, Bosideng has continuously innovated in down, fabrics, craftsmanship, and styles. The quality and warmth of its down jackets have been widely praised at home and abroad. Now, Bosideng down jackets are sold well in 72 countries including the United States, France, and Italy, and are worn by more than 200 million people worldwide.

About Bosideng

As a world-renowned down jacket manufacturer, Bosideng has proved its strength with a series of remarkable achievements: it has been the leading manufacturer in sales nationwide for 25 consecutive years; it has been the representative of China in releasing the trend of winter clothing to the world for 22 consecutive years, and its products are sold well in 72 countries including the United States, France, and Italy. As the standard-bearer of the down jacket revolution, Bosideng has led the "three revolutions" in the industry: it was the first to propose the new concepts of sports, leisure and fashion, transforming the original "thick, heavy and swollen" winter clothing into "light, thin and beautiful"; it was the first to launch the 21st century new concept of "green and environmentally friendly down jackets", which cleverly combined fashion with environmental protection; it was the first to integrate high technology into down jacket manufacturing and developed "ecological antibacterial down". A series of changes and creations have established Bosideng's position in the down clothing industry.

Down Technology

Bosideng selects high-quality materials and is committed to combining advanced technology with craftsmanship to create professional down jackets that are warmer and prevent down from escaping. The Swiss Blue Label certified down has a fluffiness of 600+, which is 30% higher than the national standard. It is intelligently filled with down according to the cold resistance level to keep warmer and more evenly. Anti-down escaping: It uses German anti-down needles and mercerized anti-down thread, and is precisely sewn with 13 stitches per 3 cm.

Products

Over the years, Bosideng has actively implemented the brand development strategy and owns three well-known Chinese trademarks: "Bosideng", "Xue Zhongfei" and "Kangbo". The "Bosideng" brand is the main brand of the Group.

Corporate Culture

Mission: Bosideng warms the world.

·Vision: To become the most respected functional apparel group in the world.

·Values: Customer first, integrity, enterprising, innovation, cooperation, responsibility.

Development History

-Bosideng was founded in 1976.

-In 1995, Bosideng won gold medals at the American and Russian Expos, introducing fashion concepts into down jackets.

-In 1996, the International Olympic Committee awarded Bosideng down jackets as the "Atlanta Olympic Games Licensed Product".

-In 1998, Bosideng followed the scientific expedition team to the North and South Poles and climbed Mount Everest.

-In 1999, Bosideng became the first Chinese clothing brand to enter the Swiss market.

-In 2001, Bosideng obtained the French High Quality Technology Product Certificate.

-In 2002, Bosideng down jackets were presented as diplomatic gifts to leaders of Russia, Finland and other countries.

-In 2006, Bosideng entered Harvard Business School.

-In September 2007, Bosideng was awarded the title of "World Famous Brand"; in October, Bosideng was listed on the main board of Hong Kong Stock Exchange (stock code: HK03998).

-In 2009, China Brand Research Institute selected Bosideng as a "national business card".

-In October 2011, Bosideng flagship store opened in the Oxford fashion district in London, England.

-In late October 2012, Bosideng entered Oxford University.

-In 2013, British Prime Minister Cameron affirmed Bosideng’s innovation strategy in the UK market.

-In January 2014, Bosideng entered the United States and opened a store in Union Square, Manhattan, New York; in September, Bosideng entered the fashion capital of Italy and appeared at the Milan World Expo.

-In September 2018, Bosideng debuted as an independent brand at the New York Fashion Week; in October, Bosideng teamed up with three major international designers from the United States, France and Italy to launch a joint series.

-In 2019, Bosideng topped the list of textile, clothing, footwear and hat industry with a brand strength of 982 and a brand value of 24.302 billion yuan.