Amazon's new direction for popular categories: niche products may become potential stocks

As the saying goes, "70% depends on product selection, 30% depends on operation". Product selection that caters to market demand is the first step to sellers' success. This requires sellers to make targeted layouts based on consumer preferences in different countries and regions. In addition to major local festivals and popular categories, niche potential products are also what sellers need to pay attention to.

Amazon’s popular categories and niche products

Recently, bqool conducted a survey and research, summarizing the popular categories on the Amazon platform. In addition to popular common products, there are also relatively niche products in the subdivided fields, which sellers can use as a reference for product selection.

Beauty care: Beauty care is also a hot-selling category on Amazon. In addition to beauty and skin care products such as lipstick, eye shadow, and facial masks, hair-related products are also the focus of consumers. For example, the sales of relatively niche products such as hair masks, hair straighteners, and hair volume enhancers have increased significantly during the epidemic.

In addition to hair care, hair accessories and hair clips are also in high demand. Claw clips and shark clips commonly seen in China are also popular among European and American consumers. They are simple, convenient and practical. Previously, a shark clip received nearly 300,000 likes on Tik Tok and received a lot of praise in the comments.

(Photo courtesy of bqool)

According to bqool, this simple, retro, iconic accessory will become popular again in 2022.

Computers and accessories : As a hot-selling category on e-commerce platforms, electronic products are also involved by many sellers. Although the competition is fierce, sellers can also consider subdividing the field. Regardless of the product, sellers enjoy personalized design. Relatively speaking, consumers prefer products that can meet their personal style .

Taking laptops as an example, personalized customization of computer skins is a representative example. Consumers can design the appearance of their own computers according to their preferences. This preference trend is also increasing in demand on Amazon.

Pet category : Pet category is a hot track at present, and the current product-related products are also very comprehensive . In addition to daily household products, niche outdoor products are also worthy of sellers' attention. For example, a special water bottle for pet dogs with a dry food compartment is very convenient when walking the dog.

With the increasing development of the pet economy, pet owners pay more and more attention to the "happiness" of pets . As an important carrier for improving happiness, various pet toys are also diverse and are developing in the direction of intelligence.

Outdoor category : mountaineering clothing, camping and other related products are relatively popular choices, while water purification straws are relatively unpopular. Water is essential for outdoor sports, but when the reserve water is insufficient, straws that can purify water come in handy, allowing local water collection while ensuring health.

(Image source: bqool )

Electronic products: Camera monitor. Suitable for families with babies and pets, they can be watched at any time when they are away from home. It is relatively small and easy to install.

Tools and home improvement: screws, furniture protectors. The epidemic has driven the growth of home improvement categories. In addition to basic furniture products, sellers can also start with small tools, such as basic screws and nuts. Furniture protectors can provide dual protection for furniture and floors, and can also reduce noise generated when moving.

Sellers can also consider the preferences of domestic consumers when selecting products. Common local products may have a different world when sold overseas. In addition to popular categories, if sellers want to gain a larger share in the fierce market competition, it is also essential to grasp the shopping mentality of consumers.

Shopping experience and incentives double the attraction of buyers

Amazon has always been the first choice for consumers to shop across borders, and its consumption trends have attracted the attention of sellers on major e-commerce platforms. However, in addition to consumption trends, other factors are also worthy of sellers' attention.

According to a report by software service company bqool, excellent shopping experience, on-time delivery, keeping up with trends, incentives, etc. play an increasingly important role in attracting shoppers and increasing repurchase rates.

The report shows that providing an excellent shopping experience is an important factor for sellers to increase consumer stickiness . Sellers should set long-term goals to optimize product lists and set up personalized email campaigns to provide buyers with the fastest responsive service, which is also an important consideration for consumers when choosing between major e-commerce platforms. If the seller's user experience is not in place, a series of chain reactions will occur: buyers leave bad reviews, reputation declines, sales decreases, costs increase, etc.

In addition, " keeping up with the trend " is also very important . The report said that sellers should try to predict what shoppers need in the upcoming holiday sales. Sellers can estimate future sales trends based on their own historical sales and find potential products before the key sales points come . Keeping up with the key sales nodes and being able to launch products that consumers love at the fastest speed is, to a certain extent, one step ahead of others.

In recent years, as competition among major e-commerce platforms has become increasingly fierce, various forms of promotions and discounts have become an important way to attract consumers . Due to the impact of the epidemic and inflation in some countries, although the purchasing power of consumers in various countries remains at a relatively stable level, consumption habits have changed. Some well-known brand stores with related activities are more likely to attract consumers' attention.

In addition, positioning the best keywords that best describe their products in ads will also increase sellers' exposure. However, as advertising costs increase year by year, sellers are also under pressure. But even so, many new and old sellers still choose to increase advertising. According to a survey of Amazon sellers, Amazon sellers will increase their advertising budgets by an average of 20% in 2022.

In addition to the above factors, the power of social media cannot be underestimated . Selling products or driving traffic through social platforms has become a clear popular trend. Sellers can use social platforms such as TikTok, Facebook , Instagram , etc. to interact with the community and develop a social media strategy with evergreen content, so that sellers can maximize traffic.

In recent years, TikTok has made a mediocre product on the Amazon platform into an "Internet celebrity", which is the best example. It can be seen that under the combined effect of the above factors, consumers will form a long-term "dependence" on a certain brand, and a single sale or promotion cannot retain customers.

Google shopping experts have said that with the gradual lifting of the epidemic, online sales have basically returned to pre-epidemic levels. At the same time, consumers are also returning to offline retail stores, which means that online and online, online and offline market competition will become more intense. If sellers want to stand out, they have to work hard in many aspects.

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