Shopee launches second ASEAN Online Sales Day

Shopee, Southeast Asia’s leading e-commerce platform, has launched its second ASEAN Online Sale Day (AOSD) in partnership with the Ministry of Trade and Industry (DTI) . From August 8 to 10 , consumers can enjoy discounts of up to 75% when purchasing specialty products from ASEAN countries including the Philippines, Thailand, Malaysia, Singapore, Cambodia, Laos and Indonesia .

ASEAN Online Sales Day is an annual event that aims to promote cross-border e-commerce in the region, support small and medium-sized enterprises in ASEAN countries , and strengthen partnerships between stakeholders and businesses. Official stores of leading brands in ASEAN countries, including Krizia Ladies Wear , Go Lokal , Mondial88 Trading Corporation, IRVINS Salted Egg, Chocovron, BLK Cosmetics, Happy Skin, Jersey Milk and the Globe , will participate in the event .

Marievic M. Bonoan, Director General of the Domestic Trade Development Agency of the Ministry of Trade and Industry of ASEAN , said: "DTI looks forward to working with Shopee again for ASEAN online sales, and we appreciate their strong support to ASEAN countries in promoting cross-border trade . Shopee provides a large platform for ASEAN countries to promote their products and services . At the same time, it also helps ASEAN trading countries establish a good online sales image, further promoting the maximization of online sales profits in ASEAN countries . We will continue to work with organizations such as Shopee to drive economic recovery through e-commerce."

Since the outbreak, the world's e-commerce landscape has continued to expand , and e-commerce has also had a significant impact on consumers' lives . It is estimated that about 2.14 billion people will buy goods and services online this year . At the same time, brands and individuals have begun to embrace digitalization and continue to innovate and integrate to maintain economic recovery and progress. It is expected that the global e-commerce market trade volume will increase by US$5.4 trillion by 2022. In the current global situation, online platforms like Shopee are gradually becoming the new mainstream , and activities such as ASEAN Online Sales Day are also making online shopping easier and having a more beneficial impact on social development .

Shopee Philippines Director Martin Yu said: “As e-commerce grows rapidly , Shopee is constantly looking for ways to increase consumer trust in the industry, especially in ASEAN businesses. We are pleased to partner with the DTI through this campaign, where we can support local and regional sellers by providing them with more marketing and sales channels, boost cross-border e-commerce activities in the region, and drive the digital economy in the ASEAN region forward. ”

Shopee Platform

Cross-border e-commerce market