Recently, the temperature in Russia has dropped rapidly, and locals have started buying heating products. AliExpress Russia conducted a survey on local shopping in August.
Just like we need heating in winter, the first requirement for heating is the room temperature. In this regard, Russians prefer micro electric heaters with fast heating and remote control functions. Compared with July, the demand has increased by 2.5 times year-on-year, and the average per capita planned consumption is 900 to 1500 rubles.
The second is floor heating systems , the demand for which has increased by 1.5 times, such as cables that can be used for heating, programmable temperature controllers and infrared floor heating films.
When it comes to heating, lying in a warm bed in winter is the happiest thing. The demand for electric blankets has also increased by 3.6 times. Local consumers prefer models with wool coating and three-stage heating system, which can provide good heating function whether it is placed under the sheets or blankets.
In addition, "the cold starts from the feet", among various heating pads, heated foot pads are also the focus of people's choice. Whether at home, at school or at work, the efficiency of keeping feet warm has also increased. Those with automatic shutdown and remote control functions are more popular with consumers. Consumers plan to spend 500 to 3,000 rubles on such products.
People are afraid of cold, and cars also need heating. In addition, now that almost every household has a car, there is also a huge market for car heating equipment. Compared with July, the demand for car heaters has increased by 3.2 times. Among them, parking heaters with LCD switches are more popular, which can be used not only for cars but also for trucks.
In addition to the demand for these heating equipment, data from recent times also showed that local sales of winter boots and winter clothes have also increased. Relevant sellers can shift the market direction toward winter supplies.
Although it is not as big as the European and American markets and Russian e-commerce is still in the development stage, the local e-commerce sales in the first half of the year have exceeded 670 million US dollars, 2.5 times that of the same period last year, which shows the potential of the market. Interested sellers can also do a good job of market research and adjust their layout. Russia Heating List |
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