What is Mengdian? Mengdian Review, Features

Mengdian is a domestic mobile social e-commerce platform affiliated to Shanghai Weimeng Enterprise Development Co., Ltd. and was launched in 2015.

About Mengdian

Mengdian focuses on the fields of food and daily consumption, providing high-quality domestic and foreign products to 35 million users. Based on the original focus on fresh food, Mengdian launched two new special channels, "Quality Life Pavilion" and "Authentic China Pavilion" in 2017, covering daily consumer goods such as fresh food, snacks, home furnishings, beauty, electrical appliances, clothing, kitchen and bathroom, local specialties, etc.

Mengdian platform is committed to providing consumers with quality goods in the field of food and daily consumption. With the shopping concept of "mobile social + aggregate marketing" and a new group buying model, it generates a large amount of exposure of goods through active sharing by users, which satisfies consumers to obtain goods while sharing valuable information. It is a platform to improve the cost-effectiveness of purchases.

Advantages

1. Focus on social traffic, with rich platform resources, penetrate into WeChat and QQ, and reach a huge social user group;

2. Multiple group buying modes to meet the diverse needs of merchants in terms of brand, sales, promotion, etc.

3. Deeply cultivate food + life, and high frequency drives low frequency;

4. The platform services and fees are cost-effective. The platform fees are low, with multiple exemptions; it can also undertake the customer service hosting of merchants to ensure user experience.

Merchants Category

Fresh food, fashionable clothing, household products, beauty care products, maternal and child toys, shoes and bags, accessories, digital home appliances, and sports and outdoor products.

Store Type

Flagship store: A store opened by a merchant under its own brand (trademark is in R or TM status) or with exclusive authorization from the right holder.

·Specialized store: A store opened in Mengdian by a merchant holding the authorization document of another brand (trademark is in R or TM status).

·Specialty store: A store that sells one or more brand products under the same category of Mengdian.

Honorary Awards

·2015: China's Top 100 Most Valuable E-commerce Companies; China's Top 10 Most Influential Micro-business Incubator Platform Awards.

2016:

In March, it won the annual supplier-trusted cross-border platform award;

In April, we won the title of Excellent Cross-border E-commerce Partner;

In August, it won the Best Popularity Award for Cross-Border E-Commerce;

In September, it won the 2016 Tengfei Award for Top Ten Popular Applications;

In October, it won the Cross-Border 50 Forum Smart Unit Award;

In November, it won the Most Valuable Platform Award of the Year;

In December, it won the Internet + Foreign Trade Innovation Enterprise; and won the 2016 Cross-border Enterprise Trade Alliance Member Unit Award.

·2017: Excellent e-commerce service provider at China International Fair for Investment and Trade; Best micro-e-commerce platform award.

Development History

-In April 2015, WeMall launched the mobile social e-commerce platform Mengdian.

-In July 2015, Mengdian established the International E-commerce Division and entered the cross-border e-commerce blue ocean.

-By mid-August 2015, the number of Mengdian stores was close to 7 million, with a monthly transaction volume of more than 100 million yuan, more than 10,000 B-end merchants, and a total SKU (stock keeping unit) of more than 3 million.

-In September 2015, Mengdian officially upgraded to version 2.4 and introduced the real-name system and insurance mechanism.

-On November 3, 2015, the mobile social e-commerce platform Mengdian announced that it had reached a cooperation agreement with the famous host Mr. Wang Han. Mr. Wang Han officially served as the brand spokesperson of Mengdian and recruited CEOs nationwide on behalf of Mengdian, inviting you to open a store and become a Mengzhu on Mengdian mobile phone.

-As of March 2016, Mengdian International has covered more than 30 countries including Japan, South Korea, Europe, the United States, Australia and New Zealand, and its products include nearly 10,000 trendy brands and top products from overseas shopping.

-As of July 2016, the number of stores on the Mengdian platform has exceeded 25 million, with more than 40,000 B-side merchants and a total SKU number exceeding 5 million.

-In September 2016, the mobile social e-commerce platform Mengdian APP launched a comprehensive brand upgrade.

-On November 7, 2016, Mengdian, a leading mobile social e-commerce platform in China, announced the launch of the "11.11 Mengdian Fire Fighting Festival", focusing on the brand merchant service field, providing merchants with a variety of "micro-scene" marketing, allowing brands to directly interact with fans through the Mengdian platform.

-On November 14, 2016, Mengdian, a leading mobile social e-commerce platform in China, announced the results of the "11.11 Mengdian Fire Fighting Festival". The total number of orders of Mengdian in half a day on Double 11 exceeded 1 million, and the total number of orders on Double 11 exceeded 1.78 million. Compared with the 600,000 orders on Double 11 in 2015, the total number of orders of Mengdian on Double 11 in 2016 increased by 300%.