Amazon's product review policy may undergo major changes, sellers: It's better not to change it!

In addition to sellers, domestic and foreign media are also paying close attention to Amazon's change. According to the American technology news podcast Android Police, Amazon is testing a new way to display product star ratings in search results, but this method may make people more confused.

Under the new display rules, when you browse for a product, Amazon will display the rating as a number, then a gold star, and then in brackets next to the star, the percentage of five-star ratings out of the total number of ratings.

The picture should be able to see this change more intuitively:

Regarding this change, Android Police found that the display effects seen on the Amazon India APP and the German website are different.

Android Police's tester said, Personally, I don't like this change because it is not as clear as before, and I prefer the previous display effect.

Additionally, if a product has tens of thousands of reviews and still manages to have a high rating, I generally consider that a better indicator of quality than a product with fewer reviews but a high average score.

A statement from Amazon did not confirm it was making changes to product ratings, but it did leave open the possibility of action. “We are always innovating for our customers to provide the best possible shopping experience,” Amazon spokeswoman Maria Boschetti said in an email.

However, some people said that they did not see any changes in the display of product ratings on the US site, so they speculated that Amazon might still be testing this feature internally and had not yet launched a large-scale demonstration.

In response to this change, some sellers believe that Amazon's adjustment has made the number of reviews unimportant. Many old products on Amazon have tens of thousands or even hundreds of thousands of reviews, but they are no longer displayed after the change.

Now, combined with the number of reviews hidden on Amazon’s front-end, the number of reviews may not be that important in the future, and sellers will focus on sales and product quality. From the perspective of Amazon sellers, everyone may have to lower prices to grab orders in the future, and it seems that a new round of spiral is about to begin.

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