More than 3,000 new imported brands entered China in half a year, and Tmall Global launched door-to-door investment promotion in 16 countries including Japan, South Korea, Europe and the United States

In 2023, new overseas brands once again set off a wave of opening stores in China. In the first half of the year alone, more than 3,000 new brands entered Tmall Global .

In order to further accelerate the introduction of new overseas brands, Tmall Global launched global door-to-door investment promotion on August 18 , starting with Japan, and holding a total of 56 investment promotion meetings of different forms in 16 countries and regions including South Korea, Thailand, Singapore , Australia, the United States, the Netherlands, and France .

This year, outbound tourism and import consumption have both rebounded. New brands in nine core import sectors , including beauty, health care, digital home appliances, maternal and child care, personal care, home furnishing, fashion, food, and pets, have achieved strong growth on Tmall Global. To accelerate the introduction of new overseas brands, Tmall Global has launched 56 investment promotion conferences in its six major investment promotion and procurement centers around the world, aiming to introduce 10,000 new brands in the next year .

According to reports, the first stop of Tmall Global's global door-to-door investment promotion will be held in Tokyo, Japan on August 21. Currently , more than 200 Japanese-style healthcare services and beauty and personal care merchants have signed up . Investment promotion meetings in 16 countries and regions including South Korea, Thailand, Singapore, Australia, the United States, the Netherlands, and France are also on the agenda.

Zhao Ge, head of Tmall Global Business Development, said: "Tmall Global is working with overseas celebrity live broadcast organizations to build a global live broadcast alliance, opening overseas live broadcast rooms in the most popular commercial landmarks, recruiting Chinese buyers, tour guides, and international students living overseas to innovate live broadcast methods, using short videos and live broadcast footage to help new imported brands enter the domestic market faster."

At the same time, Tmall Global also provides new brands with the benefits of sharing store deposits and returning annual fees when business reaches the target . For new brand operations, a 0-12 month companionship plan is launched , including: free traffic for new product cold start, search recommendation resources with tens of millions of exposures , year-round marketing IP , 1v1 service from store assistants , year-round training system, multi-channel distribution and other 6 benefits , which specifically help new brands grow steadily at different stages.

Take the Italian eye health brand brieye as an example. In the six months since it entered Tmall Global, its sales have grown eight times faster than in the domestic market. During the 618 shopping festival this year, its daily sales were equivalent to the monthly sales of a store in Italy. The Swedish beauty and skincare brand L:A BRUKET achieved sales of over 10 million in just five months after entering Tmall Global .

As the first choice for overseas brands to enter China, Tmall Global currently has 46,000 brands from more than 90 countries and regions around the world, bringing trendy, diverse and personalized global supply to Chinese consumers. Tmall Global continues to invest in import infrastructure capabilities such as cross-border logistics, warehousing, and supply chains, and continues to accelerate the import of new brands into China, providing services to more than 1 billion Chinese consumers.

Tmall Global

New Brand

Merchants