In the past two days, the news that Trump is promoting Anker power banks has been widely circulated at home and abroad.
The editor learned that on August 12, local time, Trump and Musk had a live broadcast on the social media platform X, which attracted millions of people to watch.
Among them, some careful netizens discovered that the mobile power bank that Trump used to charge his mobile phone was actually the Chinese brand Anker Innovations.
The photos taken at the site show that there is a Type-C port on the left side of the power bank , and an LCD power display screen on the upper part of the other side. Sharp-eyed netizens pointed out that the model of this power bank is very similar to Anker Innovations' Anker MagGo.
Subsequently, the news that "Trump publicly uses the Chinese brand Anker power bank" was widely reported by many media, and the brand's popularity and exposure around the world soared again.
Many sellers at home and abroad quickly seized the business opportunity and labeled this power bank as "Trump's same model" and "Trump certified". Some people even joked that it was "Trump's real selection" and "this is simply the legendary "Rebirth: The World's Richest Man and the Former President Promote Me"".
At the same time, foreign consumers also made comments such as "I didn't expect to use the same power bank as Trump", "It's a real Chinese brand. Anker's Apple charger is the best I've ever used, it's sturdy and durable", etc.
In addition, perhaps affected by Trump's intention to "promote goods", Anker Innovations' stock price rose rapidly before the close of yesterday's noon, jumping nearly 3% at one point, and rose 0.65% by the end of the day.
One netizen lamented: With the combination of "top-tier endorsement" and "free publicity", Anker Innovations is truly winning without any effort.
However, the popularity of Anker Innovations is actually closely related to its own popularity. After all, before it met Trump, it was already a well-known digital accessories brand abroad, and people in the industry widely called it the "number one cross-border brand."
In the TikTok Shop in the US, the same Anker MagGo as Trump's was sold for $89.99 (about RMB 646), with a total sales volume of 3,600 units and a total sales revenue of over $250,000. In addition, an affordable power bank in the store also topped the sales list of mobile phones and digital products in June.
There are also data showing that the brand's power banks, chargers, data cables, speakers and other products have been purchased by more than 100 million people worldwide . All these data confirm its influence overseas.
Thanks to the traffic itself and the celebrity "sales promotion" effect, the global popularity of Anker Innovations' brand has soared rapidly after this incident. Some people say that this is good luck, but the editor is more inclined to the statement that "luck is also part of strength."
In fact, it is not just Anker Innovations. In the past two years, other Chinese brands that have been popular overseas include Inspur, Dreame, Baseus, Roborock, etc. It can be seen that the influence of Chinese brands going overseas is growing more and more in the world. |
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