Exposure volume exceeds 130 million times! New business opportunities for cross-border e-commerce sellers

The cross-border e-commerce market is becoming increasingly mature, and the European and American markets that sellers initially focused on are also approaching saturation. However, emerging markets such as Southeast Asia have been favored by more industry insiders due to consumption upgrades, expansion in size, and the multiple blessings of regions, policies and channels. Information related to them has also attracted much attention.

Foreign girl's live streaming of goods has become popular

Recently, a Malaysian girl born in the 1990s has entered the public eye. This girl is called Periya, and she was originally a graduate student at a medical university. Recently, she became popular because of live streaming and selling goods.

At first, Periya was only asked by a friend to participate in a live broadcast competition. However, she never expected that she would perform naturally and easily as a "newcomer". Her excellent performance attracted the attention of some cross-border e-commerce platforms. Shortly after the competition was broadcast, a platform engaged in the Southeast Asian market found her, and she started her journey of selling goods through live broadcast.

It is understood that Periya's work in the e-commerce live broadcast room is mainly to promote food from China and Malaysia, such as Guangxi Liubao tea, snail rice noodle, Malaysian durian, white coffee, etc. The products are very popular among consumers in both countries. Looking forward to the future, Periya said that she will continue to practice medicine, and live broadcasting cross-border e-commerce is one of her hobbies.

Another girl who has a connection with China's cross-border e-commerce is Tai Lulu from Thailand. In addition to being a Thai language teacher at Guangxi University and a scholar of China-ASEAN economic research, she also has another identity - a "sales anchor."

Tai Lulu's story with cross-border e-commerce live streaming can be attributed to the China -ASEAN Expo (hereinafter referred to as "CAEXPO"). While studying at Guangxi University, Tai Lulu, as an international student, helped exhibitors sell products at the CAEXPO with her classmates and had the opportunity to communicate with relevant industry insiders from various countries. Since then, she has appeared at the CAEXPO almost every year.

During the 18th CAEXPO last year , Tai Lulu introduced Chinese products to her country as a "livestreamer", adding more channels for the export of related products. Over the past decade, Tai Lulu has gone from being a "passer-by" at the CAEXPO to a real participant. It is reported that she now has her own brand in the industry.

In addition to Periya and Tailulu, there are actually more foreign friends who have joined the domestic cross-border e-commerce live broadcast industry. Because they master the language and understand the local area, these anchors have more advantages in promoting the corresponding market. In addition, with the support of platforms and channels such as the East China Expo, the recognition of more products in the Southeast Asian market has continued to increase.

In fact, many practitioners in the cross-border e-commerce industry mainly focus on Europe and the United States, but in recent years they have also seen the growing potential of the Southeast Asian market and the still considerable market dividends.

The market size will exceed 230 billion US dollars! Southeast Asia has unlimited market potential

With the diversification of sellers' market choices, the Southeast Asian market has attracted more and more attention. According to relevant research statistics, the Southeast Asian market has room for growth of 5 to 10 times in the future. By 2025, the market size is expected to exceed US$230 billion.

In China, more sellers are also trying to "open up" this emerging market. According to data, ASEAN has 10 member countries with a population of nearly 700 million, and the population is relatively young. This provides sellers with more consumer groups, and the trend of consumption upgrading is strengthened.

In addition to consumer electronics, maternal and child products, toys, and cosmetics, with the continuous cross-border trade in recent years, specialty products have become even more popular. For example, Guangxi, which is closer to ASEAN countries, has promoted snail noodles and Liubao tea overseas.

It is worth noting that the scale of Guangxi's cross-border e-commerce imports and exports exceeded 10 billion yuan in 2021. As the only province in China connected to ASEAN countries by land and sea, Guangxi's unique geographical location has saved a lot of logistics costs for local sellers to export products, and has further highlighted the product advantages. It can be said that it has played a role in "reducing costs and increasing efficiency."

In addition, the talent advantage is also one aspect. There are many local talents from ASEAN countries in Guangxi, such as Periya and Tai Lulu mentioned above. After many years in China, they also participated in the wave of cross-border e-commerce industry.

In addition, with the entry into force of RCEP (the agreement was initiated by ASEAN in 2012), both domestic merchants and the Southeast Asian cross-border e-commerce market have ushered in more opportunities.

In order to expand market channels in Southeast Asia and strengthen product promotion, the successive China-ASEAN Expo held in Nanning, Guangxi has become one of the key focus channels for people engaged in cross-border industries.

Exposure reached 130 million times! CAEXPO provides new business opportunities for cross-border e-commerce sellers

The CAEXPO has been successfully held for 18 sessions, and the total number of current topic views has reached 130 million. The 19th CAEXPO, which will be held in Nanning, Guangxi from September 16 to 19, will be themed "Sharing New Opportunities of RCEP and Boosting China-ASEAN Free Trade Area 3.0", adopt the "Online CAEXPO + Physical Exhibition" exhibition model, and add cross-border e-commerce and new retail exhibition areas, working together online and offline to provide a pragmatic cooperation platform for cross-border e-commerce and new retail enterprises to seize new opportunities of RCEP and expand regional and even global markets.

According to reports, the exhibition area of ​​the cross-border e-commerce and new retail exhibition area is 2,000 square meters. It will focus on displaying e-commerce platforms and special products, e-commerce logistics, Internet celebrity products, MCN (Internet celebrity economic operation model) organizations, and chain operations that combine online and offline. Relying on e-commerce and retail platforms, it will focus on the development trends of domestic cross-border e-commerce and new retail, publicize and promote the "Made in China" brand, and help Chinese companies explore ASEAN and other international markets under the normalization of global epidemic prevention and control.

The Online CAEXPO will also set up online cross-border e-commerce and new retail exhibition areas, which will simultaneously showcase enterprises and products in the physical exhibition , play a role in trade promotion, help enterprises explore the China -ASEAN Free Trade Area market, and provide newer business opportunities for more industry insiders. Currently, there are more than 300 exhibitors. (Scan the code to get the details of the CAEXPO)

In recent years, with the rapid development of the digital economy, cross-border e-commerce and new retail have become new engines and highlights for the development of trade between China and ASEAN countries, and the cooperation between the two sides has achieved fruitful results. According to the report "The Development of Cross-border E-commerce along the Belt and Road Initiative from the Experience of China-ASEAN Cooperation" released by the Boao Forum for Asia Research Institute this year, the scale of the cross-border e-commerce market in the Asia-Pacific region has reached 450 billion US dollars, accounting for 53.6% of the global cross-border e-commerce market, and China and ASEAN have made great contributions.

In the first half of this year, China's cross-border e-commerce exports to ASEAN increased by 98.5%. Durian, mangosteen, mango and other fruits and their products from ASEAN countries are deeply loved by Chinese consumers and have become hot-selling products on Chinese e-commerce platforms. China's mobile phones, power banks and other electromechanical products are favored by ASEAN consumers and occupy an important position in China's cross-border e-commerce exports to ASEAN.

At present, China and ASEAN are each other's largest trading partners. Both sides have continuously introduced relevant policies to promote the development of cross-border e-commerce and new retail industries. In December 2021, the ASEAN "E-Commerce Agreement" will come into effect, which will further promote the development of e-commerce in the fields of telecommunications infrastructure, electronic payment and settlement, logistics, etc.

East China Expo

Cross-border e-commerce