Swimsuit season is here! A comprehensive review of the best swimsuits on Amazon

According to Technavio's latest market outlook report, the swimwear market will accelerate at a compound annual growth rate of 6.43%, and is expected to grow by US$6.63 billion by 2026.

Affected by the season and the lifting of the epidemic lockdown abroad, the peak season for swimwear has arrived, especially in the US market. The search trend for swimwear in the US increased significantly in early May.

So what will be the consumption trend of the swimwear market in 2022? What kind of swimwear products do consumers prefer on the Amazon platform?

The swimsuit season is coming, the three hottest trends in swimsuits in 2022

According to the Technavio report, the three hottest trends in swimwear in 2022 are as follows:

1. Long-sleeved swimsuits are popular among consumers because they can block ultraviolet rays.

The harmful effects of UV rays can cause tanning, rashes, sunburn, and in extreme cases, skin cancer. In view of this, consumers are becoming more and more concerned about their skin health and looking for swimwear that can cover most of the body, with long-sleeved swimsuits becoming the most popular type of swimwear.

2. Influenced by consumer demand, innovative smart swimsuits are launched

Some suppliers have launched innovative smart swimsuits to protect consumers from UV rays in response to consumer demand, ensuring that their products gain a competitive advantage in the market, which also has a positive impact on the swimwear market.

3. Comfortable fabrics have always been an important factor in choosing swimsuits

It is worth noting that comfortable fabrics have always been an important factor in Americans' choice of swimwear . For example, the swimwear provided by adidas AG to consumers uses high-quality fabrics to provide comfort and design, which can be suitable for consumers whether they are participating in swimming competitions or traveling to the beach.

Amazon's most popular women's swimwear

The above three are the swimwear consumption trends that consumers pay more attention to this year. On the e-commerce platform Amazon, there are 17 well-received swimwear recommendations. The editor found from these recommendations that long-sleeved swimsuits and comfortable and well-fitting swimsuits are deeply sought after by consumers on the Amazon platform, which is also in line with this year's swimwear development trend.

In addition, the editor also summarized several characteristics of hot-selling swimwear based on different comments from consumers:

By comparing the prices of different swimsuits, the editor found that the price range of the more popular swimsuits on Amazon is US$13-34.

In terms of style, although long-sleeved swimsuits are more popular, the bikinis that have always been hot-selling have not been abandoned by consumers. Many consumers have commented that they like bikini swimsuits with novel styles and rich designs.

In terms of color, brightly colored women's swimsuits are the most popular products among Amazon's swimsuit products. The bright colors can meet the personalized needs of consumers. In addition, leopard print and tie-dye patterned swimsuits are also well received.

As the number of people traveling to the beach increases in summer, swimwear will usher in a peak season. Before the peak season arrives, swimwear sellers must keep up with the hot-selling trends, make good swimwear selections, seize profit opportunities, and fight a turnaround battle during the peak season!

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