Shenzhen quietly earned 400 million yuan in half a year through sales

The first half of the year has come to an end, and sellers have begun to summarize their half-year performance, with different stories of joy and sorrow.

Judging from the feedback on social media platforms, many sellers said that this year is "still a bad year", and the number of orders and traffic are still not as good as in previous years. "The category ranking is higher, but the sales volume is declining. It is conceivable that the days of peers are also very difficult"; " This year's order volume line has refreshed the balance "...

However, some sellers said that their profits in the first half of this year were the same as the same period last year, and some even said that their profits had reached three times that of the same period last year.

The profit and loss for the first half of the year are already clear. On Tuesday this week, a large retailer in Shenzhen issued its performance forecast, with both revenue and profit increasing significantly.

Sold 1.8 billion in half a year

On July 2, Daotong Technology released its 2024 semi-annual performance forecast.

It can be seen from the announcement that according to preliminary estimates by the financial department of Daotong Technology , its revenue is expected to reach 1.83 billion yuan to 1.85 billion yuan in the first half of this year , an increase of 382 million yuan to 402 million yuan compared with the first half of 2023 , a year - on - year increase of 26.41 % to 27.79 % .

In the first half of this year, Daotong Technology expects to achieve a net profit attributable to the parent company's owners of 380 million yuan to 400 million yuan , an increase of 191 million yuan to 211 million yuan compared with the same period last year , a year - on-year increase of 101.03% to 111.62% ; and the non-net profit attributable to the parent company's owners is 260 million yuan to 280 million yuan , an increase of 71 million yuan to 91 million yuan year-on-year , an increase of 37.17% to 47.72%.

In terms of specific business, Daotong Technology expects its traditional diagnostic business to achieve revenue of 1.46 billion yuan to 1.47 billion yuan in the first half of 2024 , a year-on-year increase of more than 15%; and its new energy charging pile business to achieve revenue of 370 million yuan to 380 million yuan, a year-on-year increase of more than 80% .

How is this performance? Needless to say, although most of the semi-annual performance forecasts of the big sellers have not yet been released, judging from their revenue and profit performance in the first quarter, they are not particularly impressive.

However, Daotong Technology seems to be unaffected by the overall environment, and its revenue and net profit "go against the trend". Daotong Technology mainly attributes this to two aspects:

1. Consolidate traditional diagnostic business and expand market channels for new energy business.

2. In the second quarter, the company completed the transfer of 5% of the equity of its subsidiary Shenzhen Saifang Technology Co., Ltd. (hereinafter referred to as "Saifang Technology"), reducing its shareholding ratio to 46%. Saifang Technology is no longer included in the company's consolidated financial statements, and the resulting investment income of approximately RMB 99 million is included in the non-recurring gains and losses of this period.

Overall, the charging pile business and traditional diagnostic business have made an excellent start for Daotong Technology in the first half of this year. The high business growth has brought about a doubling of performance, and its performance in the second quarter once again "soared".

Charging pile business enters the "high-speed lane"

According to the first quarter financial report, Daotong Technology's revenue was 863 million yuan, an increase of 22.22% over the same period last year; net profit attributable to shareholders was 125 million yuan, an increase of 73.34 % over the same period last year.

From this, it can be calculated that in the second quarter , Daotong Technology 's revenue was nearly 1 billion yuan, and its net profit attributable to the parent was 255 million yuan to 275 million yuan, an increase of more than 100% from the first quarter .

As mentioned above, the sharp increase in performance was attributed to the growth of two major businesses.

In addition to the traditional automobile diagnostic business, in recent years, Daotong Technology has continuously increased its R&D investment in the new charging pile business, which has also made its charging pile products quickly rush to the hot-selling list as soon as they were launched.

It is reported that since its listing in 2022 , Daotong Technology's new energy charging pile products have quickly received orders from North America, Europe, Asia and other regions and have gradually been delivered . In the same year, Daotong Technology's revenue in the European market increased by 27.98% year-on-year. The financial report stated that this was mainly due to the rapid growth of new energy charging pile products .

In June 2022, Daotong Technology's AC charging pile products landed on Amazon's US site and ranked top 5 in the category, obtaining the Amazon Best Seller logo . In the same year , the operating income related to charging piles increased to 95 million yuan , but the revenue accounted for only 4.19%.

By 2023, the new energy charging pile business of Daotong Technology entered the "high-speed lane", with revenue increasing to 567 million yuan, a 493.21% year-on-year increase from 2022, a five-fold increase, and the revenue share increased to 17.43% .

In addition, Ennet learned that in the overseas new energy market, which is monopolized by leading brands such as Tesla and Chargepoint, Daotong Technology's products have repeatedly won the top spot in Amazon's North American and Canadian categories at marketing nodes . Last year, Daotong Technology sold tens of thousands of charging piles online throughout the year .

Judging from the sales situation across all channels, the sales volume of charging pile products alone reached 83,600 units in 2023, an increase of 253.59% over 2022.

From the perspective of business layout, its charging pile business is mainly based on overseas markets represented by Europe and the United States . This can be seen from the fact that European market revenue has increased along with the growth of charging pile business.

During the first quarter performance exchange, Daotong Technology executives said that in the first quarter of this year , charging pile revenue from the European and American markets accounted for more than 85% of Daotong Technology's total digital energy revenue , and demand growth in the United States was the strongest.

At the same time, a person from the Secretary's Office of Daotong Technology also told the reporter of "Science and Technology Innovation Board Daily" that benefiting from the continuous improvement and optimization of the production capacity layout of overseas factories in the United States and other countries, while reducing tariff costs compared with the same period last year, overseas market sales have also achieved a major breakthrough . Therefore, the revenue of new energy charging pile business has increased significantly in the first half of this year .

Demand for charging piles in Europe and the United States remains high

The Global EV Outlook 2023 released by the International Energy Agency ( IEA) shows that the global new energy vehicle market is showing exponential growth, with the penetration rate increasing from less than 5% and about 9% to 14% from 2020 to 2022 .

At present, the pursuit of the "zero emission" goal has driven the market demand for new energy products to continue to increase, and the government has even introduced relevant policies to encourage new energy products.

For example, the Inflation Reduction Act that came into effect in the United States last year proposed measures to accelerate the development of the new energy vehicle industry, including a tax deduction of up to $7,500 for consumers who purchase electric vehicles and the removal of the 200,000 vehicle subsidy cap for automakers.

According to the US government, by 2026, sales of new energy vehicles in the United States will reach 4 million, with a penetration rate of 25%, and by 2030, the penetration rate will reach 50%.

The IEA report predicts that the number of new energy vehicles in the United States will reach 41 million in 2030. Correspondingly, the number of public fast-charging piles in the United States will increase from 28,000 in 2022 to 380,000 in 2030, with a compound annual growth rate of 38.5%; public slow-charging piles will increase from 100,000 in 2022 to 1 million in 2030, with a compound annual growth rate of 33.4%.

In this regard, a person from the Secretary's Office of Daotong Technology also said, "The US market is still vigorously promoting the construction of new energy charging pile facilities, including some charging pile projects currently undertaken by Daotong Technology, which are expected to be released in the second half of the year."

This wave brought by new energy will inevitably bring a wave of development opportunities for peripheral products, and the huge gap in the European and American markets is also expected to accelerate the expansion.

In order to seize development opportunities, Daotong Technology has built factories and put into production in Vietnam, the United States and other places, becoming a company that meets the requirements of local new energy laws.

Founded 20 years ago and listed for 4 years, Daotong Technology, as a traditional auto parts manufacturer, operates in more than 70 overseas markets including the United States, Germany, the United Kingdom, Australia, etc. It has a very forward-looking layout in the new energy track. In the context of the revenue and profit of big sellers not being as good as before, it has repeatedly achieved good results...

Big Sell

Performance