The Indian female market segment is rising, and female-specific private care products are expected to grow

Piramal Pharma, an Indian international company with businesses in pharmaceuticals, finance, information management and other fields, said on Monday that its consumer products division has entered the female intimate care field and plans to build brand image and awareness in India and globally.

The company has launched a female private parts care product called "i-Feel Gentle Cleanser", which will first be sold in West Bengal and major e-commerce platforms in India.

The rise of the Indian female market segment is an important reason for the company to enter the female private care field. According to observations, the level of regional economic development is directly proportional to the attention women pay to their own health. The higher the economic level of a country or region, the more attention women pay to their own health.

With the help of globalization and demographic dividend, India's economy has developed rapidly in recent years. Influenced by the international idea of ​​women's equality, the status of Indian women has also been steadily improving. More and more women are beginning to awaken, become more independent, and pay more attention to themselves. As women care more about themselves, the Indian women's market segment has begun to rise.

The female market segment involves a wide range of product categories, and private care products are an important category in the female market segment, which may include private care liquid, underwear soap, sanitary napkins, menstrual cups, etc. Due to the unique physiological structure of women, safety, sterilization, gentleness, and non-irritation are essential characteristics of these products.

At present, the female private care products market in India has not yet formed a monopoly, and there are relatively few related brands. According to observations, the private care products sold on major e-commerce platforms in India are mainly sanitary napkins and menstrual cups, while other private care products such as private care liquids are rarely seen.

However, the demand for related products is growing. Therefore, for sellers, this category has broad market prospects. At this stage, the competition in this category is not fierce, and sellers can focus on related products.

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