AliExpress offers incentive subsidies, sellers can receive up to US$30,000!

Merchants who release products in designated categories between August 2021 and March 2022 and meet other conditions will receive incentive subsidies from the AliExpress platform , up to US$30,000.

It is understood that there are as many as 48 designated categories of goods, including massage chairs, foot massage machines, foot baths (health care function type), dental supplies, body shaping massagers, oxygen concentrators, radio frequency beauty devices...

The specific categories are as follows:

It should be noted that not all merchants can participate. This event is only open to gold and silver medal merchants, and the luggage category is only for good Chinese merchants who open new stores during the event.

Many people may not know what "China Good Sellers" are. In fact, China Good Sellers are high-quality sellers selected by the AliExpress platform based on transaction volume, service indicators, company strength, operational capabilities, store professionalism and other indicators. China Good Sellers are divided into gold medal stores and silver medal stores. The review standards for gold medal stores are stricter than those for silver medal stores.

Becoming a China Good Seller can obtain five major services, including traffic support, service support, brand privileges, marketing support and growth support. Currently, there are three ways to join China Good Sellers: self-application by sellers, application at offline investment promotion meetings and merchant operational strength reaching the standards. Sellers can refer to the official announcement for specific application requirements.

As for the question of how much subsidy will be issued, AliExpress announced that the platform will provide subsidies to merchants who meet the activity conditions and abide by other platform rules. The subsidy amount is 3% of the qualified transaction amount completed by the merchant store on the platform during each assessment period (each natural month ) during the activity period. Each merchant store can enjoy a maximum of 30,000 US dollars in incentive subsidies during the activity period .

However, the amount generated by orders sold to Russia, Belarus, Kazakhstan, Uzbekistan, Moldova, Azerbaijan, Armenia, Georgia, Kyrgyzstan, Turkmenistan and Tajikistan is not included in the transaction amount of this event. In addition, the rights and interests obtained by sellers through cheating, fraud, etc. are also considered invalid.

In the fiscal year 2020 ending March 31, the GMV growth rates in AliExpress' key development markets such as Spain and France were close to triple digits; in Russia, AliExpress maintained a leading market share; and in emerging markets such as Japan, South Korea, the Middle East, and Latin America, they are also in a period of rapid growth. In the past year, the number of new users in Brazil has increased nearly 10 times year-on-year.

The principle of "don't put all your eggs in one basket" still works for cross-border sellers. While focusing on the Amazon platform, sellers may also expand their horizons to platforms such as AliExpress and eBay depending on their own circumstances.

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