Many platforms rush to launch Black Friday! Amazon is under attack

In the second half of the year’s peak season promotion, who will be the final winner?

Big sales such as Black Friday 2024 are coming. However, it can be observed that almost all major retailers have advanced their peak season sales and launched early Black Friday promotions, the earliest of which started in late October.

Amazon is highly anticipated for this year's peak season promotion. However, competitors such as Walmart and Temu are coming in full force, and many platforms are rushing to compete for Black Friday. Amazon sellers are facing multiple "attacks"...

On the eve of Amazon's peak season promotion, a large number of sellers lost the qualification of buying box

Amazon's Black Friday sale is about to begin, but many Amazon sellers have discovered that "something went wrong"! Recently, sellers have lost their buy box eligibility .

Seller Xiao Zhang said that he had completely lost the Buy Box eligibility , and all ASINs had encountered this problem for more than a month . What was puzzling was that the account status was normal, met all indicators, and received 100% positive feedback.

Seller Xiao Li also said that the store's inventory level is good, the product prices are very competitive, and the customer reviews are reliable , but the recommended offer percentage on the seller platform control panel was 100 % one day , and it dropped to 0% the next day . " After offering discounts and promotions, the recommended offer dropped completely! The buy box disappeared because of this. "

It is understood that between October 14, 2024 and October 18, 2024 , Xiao Zhang offered a 5% price discount and an exclusive 10% Prime discount during the same period . After the discount expired on October 18, the recommended offer percentage dropped sharply to 0%.

After losing the recommended offer, it will undoubtedly affect the seller's product sales. Many sellers said that their orders plummeted. If the recommended offer still fails to return to normal during Black Friday, these sellers may suffer more losses.

There are many factors that affect the shopping cart. It is understood that many sellers tend to offer large coupons when promoting products instead of directly reducing the price to the discounted price to reduce the negative impact. However, according to seller feedback, coupons now also affect the shopping cart price.

"Since the coupon was revised, actual testing has shown that it will affect the historical lowest price, thus affecting subsequent registration for flash sales." Several sellers said.

During the peak season promotion, the price of products affects profits, and Amazon sellers need to pay attention to this issue.

The peak season promotion time for multiple platforms has been set! Amazon is under "sandwich attack"

Black Friday and other peak season sales are coming soon. The peak season sales schedules of platforms such as TikTok Shop , Wish, AliExpress, and Temu have been released. It is worth noting that physical stores are also one of the main destinations for consumers to shop during the peak season. During this year's holiday season, many well-known retailers such as the US low-price retail store Dollar General (DG) will also hold peak season sales.

Temu: This year's Black Friday and Cyber ​​​​One promotion schedule is from October 20 to December 5. The promotion warm-up time is October 20-November 1; the Black Friday promotion time is November 2-26; the Cyber ​​​​One promotion time is November 27-December 5.

That said, Temu's early Black Friday sale has been running for a few days now, with big price cuts on products including electronics, home storage, shoes, accessories and Christmas decorations, with discounts of up to 90 per cent.

"The number of orders has been relatively small recently. It turns out that Temu is causing trouble." Recently, a large number of Amazon sellers have suffered from poor sales. They all believe that it is Temu's activities that have diverted traffic.

Walmart: The Black Friday online promotion will be held from November 11 to early December.

Walmart's first event will begin on Monday, November 11th, mainly for online shoppers, and will go online on Friday, November 15th for users who want to browse in-store, and the first event will end on November 17th.

The second phase of the holiday shopping program will begin on November 25 (Monday, before Black Friday). The deals will continue until Black Friday at the end of the month, and then Cyber ​​Monday sales will begin in early December.

Walmart said it will offer its membership service Walmart Plus at a 50% discount ahead of the peak sales season, reducing the price from $98 to $49.

TikTok Shop : The TikTok Shop peak season promotion schedule is from November 14 to December 17. The platform divides the promotion into 4 stages:

November 14-November 20: Black Friday early season starts, international shipments/holiday gift items can be sold in advance;

November 21-November 28: Black Friday theme day activities are launched to provide more support for different categories;

November 29th-December 2nd: Go all out to increase investment and sprint to Peak Day to achieve explosive growth;

December 3rd - December 17th: Holiday Deal platform promotion is launched to help continue Black Friday sales.

In addition, TikTok Shop US will launch a promotion called "Brand Palooza" in advance, which will run from November 13 ( Wednesday ) to November 27 (Wednesday , the day before Thanksgiving) . This event will be brand-centric and offer exclusive product discounts. Participating brands include Phillips, Benefit Cosmetics, Liquid IV, HeyDude and The Ordinary Store.

Dollar General : DG Deal Days will run from October 31 to December 21, during which more than 6,000 items will be discounted across the store, covering holiday decor, food, staples, household essentials, toys and appliances.

It is understood that Dollar General offers new discounts, promotions and lower prices every week. The three-day DG Deal Days sales event will be held on Thursdays, Fridays and Saturdays, with discounts including 25%, 50%, and buy one get one free. In addition, Dollar General also offers everyday low prices, including about 2,000 items at $1 or less, and a $5 discount on $25 every Saturday, allowing customers to stack discounts and save more.

Best Buy: Best Buy's peak season promotion schedule is from November 7 to December 2. The following is the detailed schedule:

November 7: Get early access to Doorbusters for My Best Buy Plus and My Best Buy Total members;

November 8 - December 20: New Doorbusters every Friday;

November 8 to November 20: Black Friday sales;

November 21 to November 30: Official Black Friday sale;

Nov. 28: Online shopping only, stores closed for Thanksgiving;

December 1 - December 2: Cyber ​​Monday Sale.

Best Buy is known for selling top brands of technology products, including Apple, ASUS, Bose LG, Samsung and Sony.

Yienjun learned that the peak season promotion schedule of Wish platform is from October 29 to December 11. In addition to these listed retailers, well-known platforms such as Etsy and Wayfair will also join the peak season order war.

Many e-commerce platforms have extended their promotional periods compared to previous years, and many well-known physical stores have also joined the "melee". Amazon is facing multiple "attacks", and a number of Amazon sellers may be affected during the peak season. However, if sellers have multiple platforms, they will have multiple revenue channels, and their overall performance during the peak season may be more impressive.

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