What will happen to foreign trade in the AI ​​era? Alibaba International Station uses the first full-process AI to give the answer

Facing the surging tide of AI , all small and medium-sized foreign trade enterprises are concerned about one question: What will foreign trade look like in the future? On October 28 , Alibaba International Station’s AI foreign trade products , which have been leading the industry for a year , were fully upgraded again, giving the most accessible answer to this question.

(Photo: Zhang Kuo, President of Alibaba International Station)

On the surface, the answer given by Alibaba International Station is 4 AI Agents .

According to the on-site demonstration, the newly upgraded AI Business Assistant 2.0 has equipped SMEs with four professional AI Agents in the four major difficulties of foreign trade operations: product delivery, reception, marketing, and compliance . These four AI Agents will help foreign trade people find more efficient business methods in their respective fields and achieve business growth, just like real professional foreign trade assistants.

But behind these four AI Agents , the various functions previously embedded in the foreign trade operation chain are connected in series to realize the full-process trusteeship of the entire foreign trade operation. In the words of Zhang Kuo, President of Alibaba International Station, the biggest features of this product lie in three key words: incremental business, time-saving and labor-saving, and more personalized.

(Photo: Zhang Kuo, President of Alibaba International Station, released the first full-process AI at the "2024 Global Zhejiang Businessmen Cross-border Carnival" )

AI that can really help people do business and achieve growth is here

This essentially takes the application of AI to a new level .

Most AI products on the market are still just a series of efficiency-enhancing gadgets that help people do repetitive and trivial tasks and improve the efficiency of a single link. However, Alibaba International Station has upgraded AI to a true professional assistant, allowing it to handle the core aspects of foreign trade business: improving conversion rates and creating incremental business.

In fact, this is a more valuable application of AI, because AI can more accurately understand the complex needs of buyers from different countries, cultures, and industries, and can achieve real-time insights into the buyer market. This advantage has also been initially demonstrated in the previous generation of AI foreign trade products on Alibaba International Station. Data shows that the payment conversion rate can be increased by 52% through product links optimized by AI smart product delivery function .

When Alibaba International Station uses AI to optimize the entire process of foreign trade business end-to-end , the advantages of AI will become even more significant. At the same time, the upgraded AI Business Assistant 2.0 can also link the knowledge base of the enterprise to form a more personalized and professional service plan.

Foreign trade industry insiders believe that after this upgrade, Alibaba International Station's AI products have formed a significant generation gap with the efficiency-enhancing gadgets currently on the market. "This is AI that can really help people do business . "

At present, there are more than 60,000 small and medium-sized enterprises around the world using Alibaba International Station's AI products , and the scale of products released by AI has reached 7 million .

Looking to the future, Zhang Kuo predicts that 100 % of product information will be reconstructed by AI based on more accurate insights into buyers. On this basis, more than half of offline business opportunities will be served by AI in the future, and AI will be able to better meet the real-time needs of buyers. Ultimately, 80 % of the new business value will be redistributed driven by AI , and mastering AI will become a basic skill for foreign trade companies in the future.

This transformation will bring about a radical change in the way foreign trade is managed. At the press conference, Zhang Kuo said: "Foreign trade is moving towards full AI . In the future , AI will reshape the supply and demand matching and business model of foreign trade. "

(Photo: Zhang Kuo, President of Alibaba International Station, predicts that 100% of product information will be reconstructed by AI in the future )

Foreign trade will become extremely simple with full AI

Now, through Alibaba International Station’s newly upgraded AI foreign trade products, foreign trade people can start a new way of working in which “people and AI work closely together ”.

First of all, after a foreign trade person has generated a complete product link in seconds through Alibaba International Station’s previous AI minimalist product delivery, he can now host all products with one click.

AI Agent can identify the complex needs of buyers from all over the world in real time, automatically adjust priorities, optimize expressions, and show buyers product pictures, titles and introductions that are more in line with their needs in different languages ​​and with different faces, greatly enhancing the attractiveness of the products.

At the same time, AI Agent can also help foreign trade people achieve almost fully automatic intelligent promotion like a marketing expert. Foreign trade people no longer need to manually select words as in the past. Now AI can automatically match various industry words, hot words, new words, etc. based on real-time market insights, and promote them throughout the entire website to maximize business opportunities.

Then, foreign traders can also entrust the reception work to AI with one click . Not only can they respond to buyers' inquiries in real time 24 hours a day, 7 days a week, but now the new AI Agent can also link to the exclusive knowledge base, learn the communication skills of merchants, and give more personalized and professional responses like a real reception assistant.

When AI detects that a buyer has the intention to place an order, it will immediately notify the foreign trade staff to receive the order manually. With the cooperation of both parties, the conversion rate and efficiency will be greatly improved.

In terms of compliance, AI Agent will act like a risk consultant, automatically helping merchants detect various risks and provide solutions to protect enterprises when they go overseas.

Moreover, all these AI agents will generate a report every day to report their work to foreign trade personnel, remind them which key issues they should focus on, and propose solutions.

(Photo: Alibaba International Station AI Business Assistant 2.0 launches 4 AI Agents )

Therefore, even a new foreign trader can grow into an experienced foreign trader with the help of AI . Small and medium-sized enterprises that have just transformed to go overseas can use AI to find the right way and quickly open up overseas markets. As for mature foreign trade companies, they can use AI to maximize their own advantages.

For all foreign trade people, this is the most futuristic reality brought by AI .

Alibaba International Station

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