The killing of accounts is still in progress, and a number of small and medium-sized sellers are also being killed...

Big seller accounts are still dying one after another, and in the face of severe punishment, a number of small and medium-sized sellers are also dying!

Whether you sell small or big, you are Amazon's leeks!

Recently, Amazon has been cracking down on illegal activities, and the entire cross-border e-commerce industry has been in turmoil. Some "pseudo-big sellers" who benefited from early traffic dividends and started out with black technology are now going through the most difficult times. Some of the big names are either dead or on the way to being dead ...

While the big sellers are trembling in fear, little do they know that some small and medium-sized sellers are also falling silently, and screams caused by violations such as positive review cards are spreading in the cross-border circle.

Amazon is on a killing spree, and at the same time, it raises many questions for the cross-border community: low prices, fake orders and other behaviors are rampant on the Amazon platform. Are Chinese sellers ruining Amazon? If there is no fake orders and no price wars, can Chinese sellers do well on Amazon?

The account killing is still in progress, and a number of small and medium-sized sellers have also been killed!

“ Now it’s true . Every morning when I wake up, I’ll see the news that my account has died ! ” The editor learned that sellers who have violated regulations in the past are living on the edge of a knife recently. In addition to the big sellers, a number of small and medium-sized sellers are also seeing their accounts die one after another.

A seller in the alarm clock light category on a certain Amazon site had three main accounts directly blocked ; a seller in the keyboard and mouse category, although ranked at the top, had his account shut down overnight; and there was also a middle-level seller who made money quietly, but the company directly blocked dozens of accounts... The account blocking came suddenly, and I wonder how many sellers will be worried about the various troubles that will follow?

It is understood that a furniture seller on the US site was recently blocked, with a total of 18 million pieces of inventory in storage and on the way with nowhere to put it . The main reason for this tragedy was fake orders !

Another Amazon seller said that since the beginning of this year, several of the company ’s stores that sold second-hand products have been closed one after another , and because their appeals were not approved, the money in their accounts has not been recovered until now.

Regarding the issue of second swiping, a service provider said that the cause of death of second swiping accounts actually only broke out in 2020. Specifically, the main causes of second swiping are: merging small accounts into zombies, direct reviews, and using black cards to swipe orders.

In addition to the problem of double-brushing, the editor has learned that many sellers have recently suffered from gift card problems. I believe everyone has heard about the news that the popular Zebao account died two days ago. According to the announcement issued by its parent company, some stores involved in the three brands of RAVPower, Taotronics, and VAVA under Zebao were suspended from sales by the Amazon platform on June 16, 2021. After investigation, the reason may be that some products gave away gift cards, which was suspected of violating the rules of the Amazon platform . From January 1, 2021 to June 15, 2021, the operating income of the above affected stores accounted for approximately 31% of the company's operating income on the Amazon platform.

In fact, in addition to big sellers, many small and medium-sized sellers also give gift cards to get good reviews. Big sellers have suffered, and small and medium-sized sellers are still hard to escape platform punishment. A service provider friend said that he has received many such businesses recently. Account problems caused by evaluation card problems are not small problems . Sellers should not have a fluke mentality to bring greater risks to their accounts.

Amazon is still cracking down on illegal sellers. Sellers are terrified of cards. Does that mean they can’t put any cards in their products? Actually, sellers should follow the following principles when putting cards:

1. The card cannot contain suggestive elements such as images of US dollars ;

2. Cards cannot contain URL QR codes that are converted to third-party platforms , independent websites , Facebook and other social media ;

3. The card cannot contain content such as evaluation plans, prizes, lotteries, cash back, extended warranty for positive reviews , etc.

I believe that the majority of Amazon sellers have more or less felt that in addition to blocking accounts, there are many other ways for sellers to punish violating sellers.

A seller said that given the current environment this year, it is already extremely difficult to launch new products, but in recent days Amazon has deleted more than 40 product reviews for new products , which has caused a sharp drop in product orders.

Another seller said that after Amazon detected that he had placed positive review cards in his display products, it directly marked all the ASIN inventory as defective.

Some sellers also said that their products were given bad reviews by customers, so their customer service contacted the customers to communicate normally. After the communication, the customers changed the star rating. Even so, Amazon still partially restricted the flow and weight of this listing.

In places we cannot see, I believe there are still many Amazon sellers being punished by the platform. This also proves the saying: When operating on any e-commerce platform such as Amazon, compliance is always the basis for sellers to maintain normal operations!

Are some ** sellers ruining Amazon's reputation?

After this large-scale account blocking incident on Amazon, the editor saw an interesting statement: for many *people, the platform rules are just a question, and there will always be someone to answer it. It is some *sellers who have ruined Amazon's reputation.

A: Amazon punishes illegal accounts, which protects the interests of buyers and allows healthy competition among sellers. However, some people bring fake orders to Amazon , which makes reviews less and less valuable for buyers.

B: Many sellers, especially new sellers, apply the domestic e-commerce methods to foreign countries right from the start, frantically brushing orders, brushing reviews, and giving positive reviews cards, which has made the market a mess. These behaviors are also the culprits that have exacerbated Amazon's internal competition.

C: Let the products speak for themselves. Don’t treat Amazon like a baby. Amazon is no longer a platform for getting rich quickly. Some people should stop!

There may be many sellers who agree with the above statement. In fact, I want to say that on the Amazon platform, some people fake orders and some do not. We cannot put the blame on all sellers for individual illegal sellers. More than one Chinese seller said that we never fake orders, never conduct reviews, and only focus on Amazon! (I once wrote an article: This seller spends more than 2 million yuan on fake orders every year . To do well on Amazon, shua? There are thoughts on fake orders in the article. Sellers who are interested can take a look.)

This "clumsy" compliance with rules is worth learning.

Amazon will never have one trick. Some people 's method for doing well on Amazon is just to fake orders, some people's cognition is still limited to the low-price strategy, and some people think that only by taking a risk can a bicycle be turned into a motorcycle. But in fact, no matter how beautiful the dreams of the " wise men " are , they are not as good as the practical steps of the " fools " .

Once people step out of the platform's red line and enjoy the joy of making quick money through irregular means, it will be very difficult to return to the days of "slow work and fine work"! These people are not sure whether the money they earn is theirs in the end, and they also feel insecure every day.

In fact, those who break the rules of the game should indeed be kicked out, but the dialogue channels and mechanisms between Chinese sellers and the Amazon platform are also not perfect. An industry insider said that the platform should not simply remove the seller's account, which will cause huge losses to the seller. In terms of rule setting for cross-border e-commerce platforms, the platform currently has too much say, and sellers have almost no room for negotiation.

There is still a long way to go for third-party sellers to get along peacefully and amicably with the platform ...