Back-to-school products are so popular that American home furnishing brands sold $2 billion in three months

According to data from a foreign network, the popularity of back-to-school supplies in the United States is evident. Consumer spending this year will increase by 9%, and per capita consumption will also increase from US$247 last year to US$268.

The demand for student supplies is so hot

According to data from the Internet, in the early stage of back-to-school, the back-to-school supplies expenditures of preschool and college students increased by 32% and 13% respectively . At the same time, the back-to-school supplies expenditures of junior high school and high school students also increased, but the increase was smaller, at 3% and 4% respectively.

The most popular back-to-school products include shoes, school supplies and clothing, which are closely related to people's current needs. In contrast, consumers are less likely to buy computers or furniture, as the haze of the epidemic gradually dissipates and consumers gradually go out of their homes.

Relevant data shows that the proportion of consumers' purchasing channels is also mostly online, with an increase of 44%. The main reason for the increase in online shopping is high-income parents. Relevant survey data shows that parents with an income of more than 50,000 US dollars are more likely to buy online.

US home furnishing brand sold $2 billion in three months

Relevant survey data show that the US home furnishing brand Bed Bath & Beyond had net sales of nearly US$2 billion in the first quarter of 2021, a year-on-year increase of 49.5%.

This is closely related to the sales growth of e-commerce channels. It is reported that Bed Bath & Beyond's digital channel sales increased by 84%. The 2020 epidemic has driven the sales growth of home products, especially Bed Bath & Beyond's categories, which have achieved sales growth for four consecutive quarters, and the growth rate has exceeded expectations.

At the same time, Bed Bath & Beyond is also constantly making improvements, mainly through transformation plans, including renovating stores, investing in technology, and launching eight private brands to provide consumers with more products. In addition, Bed Bath & Beyond has also created channels specifically for its products on social platforms such as TikTok to cater to the needs of more young people.

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