What is SheIn & SheIn Review: Features, Pros & Cons, and Best Use Cases

SheIn is a cross-border B2C Internet company focusing on women's fast fashion. It focuses on fast fashion women's clothing and mainly targets consumer markets such as Europe, America and the Middle East. It was launched in August 2008 and is good at developing minority language markets and using social media to promote products.

status quo

SheIn now ships to 230 countries and regions around the world. Supporting the United States, Spain, France, Russia, Germany, Italy, Australia, and the Middle East through the website, SheIn ships from one of its many globally positioned warehouses.

SheIn is positioned as a "cross-border fast fashion enterprise". All the products on the website are women's clothing that are independently designed, produced and sold.

Sales area

United States, United Kingdom, Russia, Spain, France, Germany, Saudi Arabia, Italy, India, Australia

scale

Since 2012, SheIn has been growing rapidly with an annual performance growth of more than 100%. As of April 2017, its business covers 224 countries and regions around the world, with more than 20 million users, mainly European and American women aged 16-30. The C round of financing is in progress, and the growth trend is sustainable. In 2018, SheIn is expected to expand to 4,000 people and annual sales of 10 billion.

Development History

-SheIn was founded in 2008. Its predecessor was "Sheinside.com". It established an independent operating site at the beginning. Four years later, "sheinside" was upgraded to its own brand "SheIn", focusing on the field of fast fashion women's clothing and establishing a marketing model of "Internet celebrity recommendation".

-In March 2010, the Spanish site (es.sheinside.com) was launched.

-In May 2012, the French site was launched (fr.sheinside.com). In July of the same year, the total number of orders exceeded one million, and in September, jewelry and cosmetics product lines were added.

-In 2013, the Russian and Swedish sites (ru.sheinside.com) and German sites (de.sheinside.com) were launched in February and May respectively. At the same time, the shoes and luggage product lines were added and the company had its own designers and pre-sale customized models. In the same year, the maximum number of orders per day could reach 10,000.

-In 2014, the total number of orders exceeded 5 million, the number of registered users reached 10 million, and the Italian site (It.sheinside.com) was launched in November.

-In 2014, SheIn established a supply chain center, constructed a supply chain system, started the road of independent research and development and design, built a warehousing system, and established warehouses in the Americas and Europe.

-In June 2015, it was renamed Sheln and launched an Arabic site (ar.sheinside.com).

-In 2015, we established a US customer service center and set up branches in Australia, the Middle East, India and other places to pave the way for entering new markets.

-In 2016, SheIn entered the Middle East and achieved sales of RMB 200 million in the Middle East that year, while its global sales were RMB 1.62 billion.

-As of April 2017, the business covers 224 countries and regions.

Acquisition and financing events

In 2013, SheIn received US$5 million in Series A funding from JAFCO Asia.

In 2014, SheIn quickly acquired its competitor Rowew.

In 2015, Sheln acquired Shenzhen Kushan to improve its layout in the mobile Internet field; acquired MAKEMECHIC to significantly increase its market share in North America; and completed its Series B financing with investors including IDG and Jinglin Capital.