Wish and former TikTok executives launch live streaming shopping platform in the UK, with over 200,000 downloads

The e-commerce sales model of live streaming has achieved rapid development in the past two years. According to Forbes estimates, the total revenue of China's live streaming e-commerce industry this year will reach 305 billion US dollars. In the UK, live streaming is also gradually being accepted by more and more consumers.

British live e-commerce platform OOOOO sells goods worth 2,500 pounds in a single show

In order to fully tap the potential of live streaming in the UK market, Sam Jones, former co-founder of the Wish e-commerce platform, and his Chinese partner, TikTok senior engineer Eric Zhang, jointly created the live streaming e-commerce platform OOOOO .

The OOOOO live e-commerce platform can be seen as a combination of TikTok and Amazon, where users can purchase products directly through creators’ videos and live broadcasts.

Since its launch in November 2020, the OOOOO platform has seen rapid growth in user numbers, with more than 200,000 downloads and the platform ranking first in the UK shopping app market, surpassing Amazon. The platform's most successful livestream to date attracted 10,000 online viewers, with sales of £2,500 for a single livestream, and the creative team earned thousands of pounds in commissions just through mobile livestreaming.

Launched the built-in game Melon Madness, a pioneer in the UK entertainment business

OOOOO platform has adopted an entertainment-first development strategy and launched its new exclusive in-app game "Melon Madness" . Gamers can get money rewards and vouchers in the game to purchase goods on the platform. This move can not only add fun, improve user stickiness and loyalty, but also increase platform revenue.

In addition to the above-mentioned gameplay, OOOOO has recently added a “host reward” feature , where viewers can purchase “emojis” that symbolize monetary value on the platform and then give them to creators , thereby further increasing the profits of hosts and performers.

Building community and creating opportunity

The key to OOOOO's growth and development lies in the connection between people, its mission is to help people make a living by doing what they love, and two-way real-time interaction is a major feature of the platform.

Sam Jones, co-founder of the live streaming platform , said that one of OOOOO’s major development goals is to allow people to share comments and opinions on their favorite products on an authentic basis.

It is also worth noting that OOOOO will not currently buy advertising to expand its user base. Sam Jones said: "We will promote the natural growth of platform users by integrating live entertainment into shopping programs.

This allows retailers to gain access to more authentic, unmanaged reviews while also gaining access to a highly targeted and engaged sales channel without having to run ads on Facebook or Google or spend a ton of money on influencer marketing.”

OOOOO

Live streaming in the UK