The best-selling PD sold 300 million in one day, and the sales staff is already selecting the house?

Yesterday, the news that Amazon Prime Day doubled its order volume was all over the screen, and sellers almost all received orders, regaining confidence in sales in the second half of the year. Data from research institutions also showed that this year's Amazon Prime Day had a strong start, with the order volume on the first day reaching a new high.

Among various sales exchanges, a conversation went viral. Its content showed that on this year's Member Day, a big seller's single store had a daily sales of nearly 300 million yuan, attracting attention in the industry.

Orders started to decline in the second half of the PD promotion. Then the Temu week promotion came. Where will consumers’ orders go next?

300 million sold in one day ? The promotion was a big success

This big promotion has brought a bumper year to many Amazon sellers. Some sellers believe that the traffic on Amazon's Prime Day is high, and the traffic explosion in these two days may exceed that of Black Friday and Cyber ​​Monday.

Many sellers said that even if they did not participate in the event, their sales volume was rising, more than doubling compared to usual times; those who reported discounts and flash sales were even more successful, with more stable sales increasing by five or six times, and those with a smaller sales base even increasing by more than 10 times, and the sellers were very happy.

"PD has exploded this year. A two-year-old link has received 4,000 orders, and a cabinet of goods has been sold out."

"Since the base is not large, we have indeed achieved a seven-fold growth. I hope we can have a good harvest by the end of the year."

“I saw everyone talking about a ten-fold or five-fold increase, but I only tripled it, but I guaranteed the profit!”

"The new product has been on the shelves for 4 months, and today we have almost 700 orders. I didn't expect that there would be insufficient inventory due to the surge in orders. If there were enough inventory, it should be easy to get thousands of orders."

"Thank you to this year's PD for helping me realize my dream of getting 1,000 orders a day."

News of explosive sales kept coming in. One seller said that he was happy with the increase in orders, but then he saw a big boss in the group selling 200 million yuan a day, and suddenly he felt that the orders he had were not so attractive.

In previous years, there were always big sellers showing off their explosive orders, and this year is no exception. The news that the seller saw has spread throughout the cross-border circle.

During the chat, a seller said: This membership day can be said to be the best in recent years, better than 20 and 21. The sales amount he posted was 43.8353 million US dollars, equivalent to about 300 million yuan.

"We are just one of the accounts, and we made nearly 300 million RMB a day. I expected it to be good, but I didn't expect it to be this good. The sales of our store are already selecting rooms, and I am watching them work hard, after all, there is still one day before Member Day."

The sellers watching said that a single-day sales of 200 million is the ceiling level, and there are only a few accounts like that in China. This conversation quickly spread, and was later pointed out by sellers in the industry that the sales data they posted was exactly the same as the data of a certain company last year, with the similarity accurate to two decimal places, and the authenticity was questionable.

Overall, this Member Day once again confirmed to cross-border sellers the strong consumer power of the US market, and also made sellers full of confidence in sales in the second half of the year and the peak season. In contrast, the performance of other sites was much worse.

A seller who has been fighting in the European market for many years couldn't help but sigh: " I finally understand why there was no sense of participation in previous Prime Days . It turns out that PD in the United States and PD in the UK and Europe are really not on the same level ..." However, inventory factors still limit the extent of its explosive orders, and sellers are ready to fight again and again on Black Friday.

However, on the second day of the promotion, sales volume was in stark contrast to the day before. Sellers said that PD lacked stamina. Did the American people buy all the products in one day? Some sellers said that today's orders were cut in half, and some even said that they were cut in half. However, even if the sales volume was reduced by half compared to yesterday, it was still considerable compared to normal days.

Amazon's Prime Day sale is coming to an end, and Temu may take over.

Competing with Amazon PD, Temu week sale is coming

Currently on Temu, the Temu week sale is going on, which the platform calls "the biggest sale of the season", with items reduced to $0.99.

There are many categories participating in this promotion, including pet supplies, office and school supplies, children's shoes and clothing, menswear, jewelry and accessories, toys and games, mobile phones and accessories, luggage and bags, smart home, womenswear, courtyard garden, mother and baby supplies, outdoor, home kitchen, etc. The discounts in many categories are as high as more than 95%, with pet supplies starting at as low as US$0.35 and men's underwear and pajamas starting at US$0.44.

Prior to this, Temu had issued multiple price reduction alerts, with women's bags at $0.99 and sandals at $0.64 being readily available at surprisingly low prices. In addition to the low-price strategy, Temu also emphasized that the big promotion supports "buy now, pay later", tailoring to buyers with limited funds to promote transactions.

Before Amazon Prime Day, many sellers were worried that platforms such as Temu would cut in and affect their Prime Day orders. However, judging from the current sales situation, Amazon has made sufficient preparations for this promotion and is determined to use it to consolidate its position as a top e-commerce platform.

Amazon sellers are overjoyed at the unexpected surge in sales, while some Temu sellers feel the sales slump. "I envy you guys for having so many orders, but I was wondering why Temu's sales have been so slow in the past two days."

But TEMU WEEK has rekindled the hopes of many sellers. "The spotlight has been on Amazon's Prime Day these two days, and Temu's traffic has declined a bit. Next, TEMU WEEK must perform well!" The platform sellers have high expectations for this big promotion.

Amazon PD sets record

Data from market research firm Numerator shows that the size of orders on the first day of Amazon Prime Day hit a new high. As of 4 p.m. Eastern Time on Tuesday, July 11, the average order value of Prime Day was $56.26, an increase of nearly 8% from $52.22 in the same period of 2022. U.S. consumers spent $6.4 billion online in the first 24 hours of Amazon Prime Day.

The UK site was far inferior. According to Adobe Analytics, Amazon's UK site had sales of 581 million pounds on the first day, up only 1.3% from the first day of Prime Day last year.

During the promotion period, traffic is surging, and various discounts divert traffic to different sellers, but Amazon's promotion rules cannot convince all sellers.

One seller pointed out: "The reference price for member discounts is not set according to a logic or standard, which results in some sellers being able to raise prices and then offer member discounts at the original price, while some sellers have to raise prices by 15% of the lowest price, or even lower than the lowest price in the past 30 days. How can this be fair?"

Replaying this Membership Day promotion, auxiliary tools crashed, Amazon pages crashed, flash sales displayed abnormally ... despite multiple problems, it was still a great success, which is not easy.

Another interesting situation is that there has always been controversy over whether to "work night shifts" between two consecutive membership day activities , and this year it has been brought up for debate again.

Many people think that working overtime all night is unnecessary. Some sellers said frankly that the key is to work in peacetime. Cross-border e-commerce is not for the domestic market. The delivery is done by Amazon couriers. Customers don’t ask questions when they buy things. I don’t know why they need to work overtime. “I don’t understand what those people who are squatting are thinking. What should be done should be done before the PD starts. Why are they squatting?”

In response, some sellers said they needed to add inventory according to the progress bar or to prevent competitors from making fun of them, which is why they had to work night shifts. "For the flash sales on Member Day, you have to wait and add inventory. If the sales are good, you have to add inventory every 10 minutes. You don't dare to sleep all night," said a seller.

Will you participate in the Member Day promotion next year? Will you march at night?

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