The monthly sales of a single store of the seller is nearly 1 million! The European Treasure Platform is here

In the period of rapid development of cross-border e-commerce, Europe, as one of the most developed regions for e-commerce, has naturally become the focus of many sellers. Many big sellers in the industry, such as Zhiou, have laid out their business. Eurostat predicts that by 2024, the size of the European e-commerce market will exceed that of the United States. The annual report of the European E-Commerce Association shows that the value of French e-commerce has been ranked among the top three for many years. Multiple categories continue to sell well in France through e-commerce channels, and the French economy is resilient under the epidemic, which undoubtedly brings hope for opening up new markets.

The European e-commerce market will surpass the US in size, and French consumers are stable in online shopping

The European e-commerce report released by the European E-Commerce Association pointed out that the total amount of e-commerce in Europe will increase to 718 billion euros in 2021, with a growth rate of 13%. It is expected that the turnover will reach 797 billion euros in 2022, with a growth rate of 11%.

E-commerce shopping in Europe continues to grow, and it is expected that the size of the European e-commerce market will exceed that of the United States by 2024. According to the latest online shopping consumer survey released by Eurostat, 90% of European users have used the Internet in 2021, and 74% of European Internet users have made online purchases.

Among European Internet users, the proportion of online shopping among men is 74%, slightly higher than that of women, and people aged 25-34 are more active than people in other age groups.

European online consumers like to buy products including clothes (including sportswear), shoes or accessories, communication equipment, home appliances, furniture, home decorations or gardening products, cosmetics, beauty or health products, sporting goods, children's toys or childcare products.

In terms of e-commerce industry value, France, Germany and the United Kingdom are the "Big Three" in Europe, accounting for a large share of the European e-commerce industry. Moreover, compared with other European countries, French consumers' online shopping habits are more stable.

According to a report released by the French National Association of European E-Commerce, online sales in France exceeded 129 billion euros in 2021, a year-on-year increase of 15.1%. E-commerce sales accounted for 14.1% of overall retail sales, up from 13.4% in 2020, and the number of active sellers also increased by 11%. The number of transaction orders on online sales websites exceeded 2.1 billion, with an average order amount of 60 euros.

At a time when the world is facing inflation, the inflation rate in the eurozone has reached a record level since 1997. In order to mitigate the impact of inflation, the French government has taken many measures to curb price increases. The economic report recently released by INSEE shows that France's purchasing power is resisting soaring prices. Although France's purchasing power fell in the first two quarters of this year, it will rebound in the last quarter.

Economists estimate that by 2023, French purchasing power will increase and inflation will slow down in January next year. In addition, due to its nuclear power, France is the country least affected by the energy crisis in Europe.

Therefore, France is a relatively resilient European country during periods of slowing economic activity.

In 2021, sales of beauty products in the French market grew significantly, with sales increasing by 9% to 2.689 billion euros. In this category, the fastest growing product is home fragrance; consumers are also keen to buy high-end perfumes and concentrated perfumes; sales of care products increased by 5%, and sales volume increased by 17%; makeup sales increased by 5% compared to 2020, with consumers focusing on eye and nail parts; hair care product sales increased by 43% compared to the previous year.

In addition, fashion clothing and furniture decoration products also saw sustained growth in France, with increases of approximately 6% and 18% respectively, and sales of fast-moving consumer goods increased by 6% year-on-year.

It is worth noting that France is closely connected to the three major economic hinterlands of Northern Europe, Eastern Europe and Southern Europe, and has the ability to lead the fashion trends throughout Europe and even the world. If a product is hot-selling in France, it will greatly drive sales in other markets.

With an average monthly sales of 130,000 Euros, sellers are making money on the Baozang e-commerce platform

In the past, the French e-commerce market was often overlooked by cross-border sellers, but in recent years the market has shown strong growth momentum and has gradually become a popular market for sellers to make money.

In 2021, the total number of French e-commerce websites reached 177,000. Compared with traditional e-commerce, third-party platforms are more popular with consumers. Among them , Rakuten France is one of the top ten treasure platforms in France. The platform has an average monthly pageview of 17 million, a daily transaction volume of more than 300,000 orders, and more than 12 million members. It mainly sells 3C, HIFI, Fashion and home furnishings. It is the largest e-commerce platform of Japan's Rakuten in Europe. The platform's hot-selling products cover a wide range, including 3C electronics, home appliances, decorations, cultural supplies, entertainment supplies, second-hand refurbished products, etc.

As a platform without any self-operated products, Rakuten France will give sellers 100% support. The platform provides sellers with a fair competition environment, and traffic is allocated entirely based on search results, as well as the sellers' own participation in activities or advertisements.

In France, many e-commerce platforms make a living by charging service fees and advertising fees from sellers, but Rakuten France is using the Club R plan to give consumers platform rebates to help sellers market. So far, the amount of Club R rebates has exceeded 110 million euros. The platform aims to stimulate loyal members to continue to repurchase through Club R, creating a positive cycle and ultimately helping sellers increase their sales.

Since 2018, domestic seller Tian Zhanggui has started to engage in cross-border e-commerce in Europe. From 2020 to the present, he has successively opened three stores in Rakuten France. The average monthly sales of a single store is 130,000 euros (equivalent to about 900,000 yuan in RMB). The long-term goal is to achieve an average monthly sales of 3 million euros.

Wang, who was once a big seller, encountered a ban crisis and then entered Europe, opened Rakuten, and started over again. In his opinion, compared with other platforms, Rakuten's account managers provide support and response speed in all aspects, including registration, new products, store design, etc., which can help sellers get started quickly.

It is understood that Rakuten France is very friendly to sellers opening stores. As long as they are a formal enterprise with normal and reasonable bank flow and the legal person has a passport, they can launch a store within a week. Sellers can choose a variety of settlement methods, and the platform will return funds 8 times a month without fail, which accelerates the flow of sellers' funds.

Sellers who don’t speak French don’t have to worry. The platform has a dedicated Chinese manager team that provides each seller with dedicated onboarding assistance and regular training for new sellers after they have settled in.

In addition, Lotte has a mature logistics network warehouse in France. Its unique overseas warehouse model helps sellers quickly complete order delivery and achieve steady growth in performance. The three major advantages of the warehouse are as follows:

1. Faster and more stable : For orders generated before 14:00 French time every day, more than 99% of the warehouses will complete delivery within 24 hours. For all products stored in the French Rakuten overseas warehouse, the system automatically accepts orders and the warehouse automatically ships. Sellers only need to observe the changes in inventory quantity every day, do a good job in product selection and marketing, and prepare goods for warehousing in time to ensure that there are goods to sell.

2. Transparent and controllable costs : With flexible warehousing, sellers can better calculate and control the optimal warehousing cost, with storage fees starting from as low as 0 yuan.

3. Improve conversion rate : Rakuten provides stable and safe logistics services for products entering the warehouse. Especially for high-profit and high-value products, there is no need to worry about lost packages, and the platform will compensate for lost packages. After entering the warehouse, the product will display "shipped by Rakuten", which will increase the trust of buyers and thus improve the conversion rate of sellers.

Recently, Rakuten France has also provided many preferential policies for sellers who intend to join, including monthly fee reductions and warehousing and delivery fee reductions.

Monthly fee reduction : Sellers who register their intention to join before September 30th can choose from two lower commission packages when registering a store: Extend package 199 euros/month with a 3-month reduction, or Absolute package 499 euros/month with a 2-month reduction. (Click the original link to view all package details)

Delivery fee reduction : After the products sent by the seller to Rakuten's overseas warehouse in France arrive at the warehouse, 2 months of storage fees will be waived, plus 200 orders within the first two months will be free of delivery fees!

Against the backdrop of global inflation, the e-commerce situation in many countries is not optimistic. France's economy is resilient and online shopping is stable, which may bring surprises to cross-border sellers. As a top-ranked e-commerce platform in France, Rakuten provides sellers with friendly entry opportunities.

Sellers who are interested in or committed to making money in France can click on the entrance to learn more details.

Europe

France