The 9.9 promotion ended perfectly. It was a great start in the first hour, with sales surging 50 times compared to normal days , and LazMall brand mall sales exceeding 75 times normal days. From August 25 to September 9, the platform added more than 500,000 LazMall store members, providing a steady stream of strong consumer power for the continuous sales growth of brands and merchants. LazLive live broadcast not only brought an entertainment feast to Southeast Asian consumption, but also provided support for the traffic explosion of brands and merchants. On 9.9, the number of LazLive merchant live broadcasts increased by 50% year-on-year, and the sales and views brought by it soared by 65% ​​year-on-year.

Chinese cross-border merchants of autumn and winter clothing, who have advantages in origin and supply chain resources, have gained greater room for development in Southeast Asia. Among them, cross-border autumn and winter clothing has grown rapidly year -on-year. During the 9.9 promotion, the sales of cross-border women's sweatshirts at the Thailand site doubled year-on-year.

In 2021, more than 2,000 Chinese brands expanded their sales in Southeast Asia through Lazada, and orders from Chinese brands going overseas increased by 99% year-on-year. During this year's 9.9 promotion, many Chinese brands achieved breakthroughs in performance, making it to the top of the best-selling list and becoming the preferred brands for Southeast Asian consumers.

The promotion is selling well, and Lazada's stable logistics capacity is the biggest guarantee for the shopping experience. More than 350 flights, 6 major export ports, and multiple ports with multiple flights are densely covered to ensure that the goods are delivered on time. The first cross-border direct mail product sent to the Philippines followed the first batch of flights on September 10 and was successfully signed for at about 8 o'clock in the morning on the 12th ; the package outbound path was simplified, saving 1 day of transportation time from domestic outbound to the destination country; the Vietnamese site pre-sorted Vietnamese packages domestically, and the last-kilometer delivery efficiency was improved by 1 day; the two new domestic Huaqiangbei 3C and Chaoshan clothing industrial belt collection points were launched before the promotion, helping merchants to ship goods without worries during the promotion.

At the beginning of the peak season, what trends are standing out, and what opportunities are waiting to sprout? Follow Lazada 9.9's overall trend report of the four major cross-border industries to unlock the development trends of Southeast Asian e-commerce in the second half of 2022.

Lazada's sales peak in the second half of the year has arrived. Although the Lazada 9.9 promotion has ended, the platform's sales enthusiasm is still continuing, and merchants can continue to convert the residual traffic after the promotion. Timely review the promotion results and summarize the operating experience. Lazada Cross-border looks forward to meeting with merchants on November 11 and December 12!

Lazada Platform