The weight of negative reviews on Amazon has increased, will they go directly to the homepage?

Recently, many Amazon sellers have reported that the weight of negative reviews has increased dramatically. As long as a product has a negative review, it will basically be displayed on the homepage immediately, and will quickly affect the traffic and conversion of the entire link.

For some old products, due to the accumulation of reviews in the early stage, bad reviews may only affect part of the traffic and conversion. But for new products, bad reviews are almost a disaster.

According to a seller, a new product he is currently running participated in the Amazon Vine program. At the beginning, it was not very popular, but after a buyer left a positive review with a picture on Vine, the traffic began to rise. Just when the seller thought the traffic would continue to rise, Vine directly gave a negative review on the homepage with three stars, so the traffic dropped sharply and the orders were directly zero.

Another seller also reported that one of his products with good sales had more than a dozen positive reviews in the early stages. However, it received a negative review on the homepage, and its sales volume was halved, with its ranking dropping directly to the second page.

In response to the above problems, many sellers not only complained about the problems, but also gave some of their own solutions:

1. For malicious negative reviews, you can open a case to apply for deletion. Amazon has a dedicated customer service team to handle this. If it is a malicious negative review, it is very likely to be deleted;

2. Temporarily remove the ASIN with negative reviews to ensure that other ASINs in the link are not affected by this negative review. When there are enough positive reviews, merge this ASIN back;

3. Use Amazon’s official review request channel to increase the frequency of reviews and dilute negative reviews;

4. Use the new "Contact Buyer" function;

5. Increase discounts and use discounts to increase sales. Increasing the number of orders will also help accumulate reviews;

6. Merge other variants with favorable reviews under the same brand.

Some sellers said that after using the solutions shared above, they did solve the negative review problem they encountered and minimized the losses. Among them, the second solution is the most popular among sellers, and sellers in need can try it.

Therefore, when encountering negative reviews, sellers should calmly analyze the reasons and try to use methods that comply with platform rules to reduce the impact of negative reviews on the entire link. Before the upcoming Black Friday online promotion, do not take the risk of violating regulations to avoid losing more than you gain.

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