This product is a big hit! Sales are even more enthusiastic than fidget spinners

This year's hit product has already appeared, and American merchants have judged based on experience: "This has a much higher sales volume than spinning toys such as fidget spinners."

Sales are even more enthusiastic than fidget spinners? Stress relief toys are booming

As a phenomenal hit in 2017, the fidget spinner made many sellers rich overnight, while some buyers suffered. Such legendary products are difficult to replicate, but the new hits give people a glimpse of the shadow of the past hits.

The popularity of stress-relieving toys has been rising this year, and has directly entered a period of rapid growth since April. In the past two weeks, from Tik Tok to multiple American media and then to major lists in the United States and Asia, the craze and demand for stress-relieving toys have been clearly seen.

When kids came into a Birmingham, Alabama, store in January looking to buy "fidget toys," the owner thought it was a bit like 2017, when fidget spinners were all the rage. But this time, the owner said the growing popularity of stress-relieving toys is a larger, more pervasive trend that, in her experience, is driving sales far higher than the craze for spinning toys.

TikTok is a big factor in driving the trend for stress relief toys. “TikTok and social media have driven the trend for stress relief toys,” the shop owner said. “We often post about other toys and soft candies on TikTok, but right now the most viewed items are fidget toys.”

A week ago, the popularity of the new trending search fidget pack reached its peak, but it is still far behind pop it and fidget toys. Below is a comparison of the three Google Trends search popularity in the past year:

( fidget pack trend)

(Comparison of the three trends)

Among them, pop it is most popular in Arkansas, South Dakota, Texas, Georgia, etc. Related searches such as pop it fidget, fidget, pop it fidget toy, etc. also soared.

Decompression toys dominate the three major lists of Meiya toys

According to the latest data from Amazon's backend brand analysis function ( ABA), three of the top six search terms on Amazon are stress relief toys, among which pop it and fidget toys are ranked 2nd and 6th respectively, and fidget pack has risen from 25th last week to 5th.

In addition to these three hot search terms, fidgets, pop it fidget toy, fidget packs, mini fridge, etc. also remained at the top of the hot search terms list last week . Obviously, decompression toys are in full swing.

In the toy category on Amazon, stress-relieving toys have dominated the new product list, soaring list, and made it to the best-selling list.

Among the top 50 new products , 30 are various types of stress relief toys; among the top 50 soaring products, there are also more than ten stress relief products; about 5 products are on the best-selling list, among which stress relief toy combination sets are quite popular.

Buyers also gave positive reviews:

"Love this box! I'm a therapist and I bought this for my clients to use during therapy. I have several clients who really enjoy this box of stress relief toys. They had a lot of fun choosing the toys and loved the variety. The toys are holding up well and haven't started to fall apart yet, and I've had them for a month now."

"I had been playing with these toys and finally my daughter took them away."

But some buyers also complained that the product quality was uneven and the experience was not good.

Fidget toys include a wide range of products , and POP it has swept American elementary schools

At present, the product range provided by fidget toys is very wide, including tangles, fidget pea pods, marble mesh, silicone poppers, squishy balls , etc. At present, the range of such products is still expanding, and toy sellers can use their imagination to create novel and fun product types.

Among them, Pop It (a molded silicone toy that simulates the squeezing feeling) has been very popular and has become the latest toy craze sweeping elementary schools across the United States.

Jillian Blaisdell is a teacher at Vogeltown Primary School . He said that Pop It has been around for the past few weeks . Even in the middle school, this toy is a little crazy now , but I don't know if it's the same in all schools .

“The kids are currently learning about money and they requested to be able to buy Pop It with the extra money in the classroom,” Blaisdale said. “So we have a little treasure box in the class where the kids can save their money and then at the end of the week, they can buy some Pop It and they work with me to put the Pop It in the treasure box.”

"For me it's not something exciting, but for the kids it's an amazing toy and they say they're happy to have it. The kids are as fascinated by these toys as they were by fidget spinners a few years ago , " the teacher said.

One pop it fan said: "They are so satisfying to pop over and over again. It gives you something to do when you are bored." Another fan said: "I love the popping sound, they are really satisfying and can make a lot of sounds."

At the store in central New Plymouth , manager Pam Evans said the Pop It's selling well and they were definitely the biggest craze ever.

Fidget toys are popular on social media

TikTok has played an important role in the sudden popularity of fidget toys .

A TikTok creator with the username "@charxfidgets" heard about fidget toys last summer, bought them on Amazon in September last year, and opened an account dedicated to sharing fidget toys in February this year. By April, she had accumulated more than 680,000 followers and received 9.3 million likes. Her account has many videos showing various types of fidget toys.

On TikTok, a single video with the hashtag #Fidgettoys has more than 2.7 billion views, with some of the most popular accounts having more than 1.7 million followers.

A quick search for "fidget toy" on the TikTok app further demonstrates the popularity of this particular trend, with hundreds of related videos showcasing a variety of toys, some loud, some quiet, some homemade, and countless topics about these and other toys.

The videos usually show people pushing, squeezing, pulling these toys, or unboxing them. This obviously brings a lot of fun to many people and evokes a real sense of happiness. Fans who love this kind of toys are also very enthusiastic and they watch one video after another.

The fidget toy content is pretty straightforward. Many have over 1 million views, with titles like “My favorite stress ball!” While some videos change the formula a bit, such as teaching viewers how to make a DIY fidget toy, most videos review the toy.

Currently, fidget toys are being hyped not only on TikTok, but also on various social media channels.

Generally speaking, fidget toys are often used to help children with attention deficit and hyperactivity. The idea is that fiddling with objects such as silicone molds or stress balls can help children focus. While the toys were originally aimed at this niche group, they have now attracted a wider audience.

Hot-selling products similar to fidget spinners have appeared again, and cross-border sellers still need to be cautious when entering the market.

Decompression tool, Amazon, fidget spinner