The Ministry of Commerce's Services Trade Department visits Shopee for research: Shopee is committed to strengthening its foundation and seeking innovation, and is deeply engaged in the construction of cross-border e-commerce services trade.

Shopee said: "As a leading cross-border e-commerce platform, Shopee has been committed to helping Chinese merchants go overseas and building May 7, 2021 , China -In the post-epidemic era, cross-border e-commerce as a new driving force for foreign trade has been highlighted in the "14th Five-Year Plan". In order to promote the "14th Five-Year Plan" service trade planning work, Wang Zhihua, a second-level inspector of the Service Trade Department of the Ministry of Commerce, and his delegation recently visited Guangdong for investigation and research, and visited the cross-border e-commerce platform representative Shopee China headquarters to hold a discussion, in-depth understanding and exchange of new trends and new characteristics of the current development of service trade, leaders of the Provincial Department of Commerce and the Service Trade Department of the Shenzhen Municipal Bureau of Commerce accompanied the investigation.

At the forum, Shopee focused on sharing how it, as a leading cross-border e-commerce platform, can leverage its "localization" advantage to promote the integration and innovation of cross-border e-commerce and trade in services. Coinciding with the start of the 14th Five-Year Plan, Shopee also discussed with the visiting leaders the direction of trade in services, and jointly sought cooperation between the government and enterprises to promote the long-term development of cross-border e-commerce.

Services trade welcomes new opportunities: Foreign trade in the 14th Five-Year Plan gets off to a good start, and China-ASEAN cross-border e-commerce is on the rise again

2021 is the first year of the 14th Five-Year Plan. The first warm spring has seen the domestic economy pick up, and the foreign trade industry is in a more promising situation. According to data from the General Administration of Customs, the total value of China's import and export of goods in the first quarter reached 8.47 trillion yuan, up 29.2% from the same period last year; among them, cross-border e-commerce has continued to maintain its vitality in new formats and has become one of the main driving forces for the steady growth of foreign trade: this quarter, China's cross-border e-commerce imports and exports reached 419.5 billion yuan, up 46.5% year-on-year, and exports increased by 69.3% , outperforming the broader market.

During the same period, China - ASEAN trade once again became a highlight of foreign trade. According to the General Administration of Customs, in the first quarter, ASEAN continued to surpass the EU, the United States and Japan, and remained China's largest trading partner. China's exports to ASEAN reached 683.48 billion yuan, an increase of 27.7%. At the same time, the countries along the "Belt and Road" in the region (21.4%) and RCEP trading partners (22.9%) also maintained very strong import and export growth .

The good start of the 14th Five-Year Plan once again confirms the huge potential of China-Southeast Asia cross-border e-commerce. At the same time, it also puts forward higher quality requirements for the deepening service trade pattern between the region and important participants including Shopee.

Deepening the construction of trade in services: Shopee builds an overseas ecosystem to consolidate the foundation of cross-border services

Since its establishment, service trade has always been the focus of Shopee's construction. Based on the "localization" advantage, Shopee integrates resources and takes the lead in building a one-stop cross-border seller solution, providing full-link overseas support including traffic, logistics, incubation, language, payment, etc. As the focus of cross-border services, Shopee pays special attention to the construction of cross-border logistics and small language translation:

Shopee Logistics Service SLS: Shopee Logistics Service (SLS) was launched to cover eight major markets. Sellers can ship goods with ease and enjoy SPS door-to-door collection service. Currently, the price of SLS is 30% lower than the market price and can arrive in as fast as 3 days. At the same time, through a variety of logistics solutions such as heavy goods channels and large-scale logistics, all kinds of sellers and categories can go overseas efficiently;

Shopee's minority language solution: To help sellers solve the complex minority language issues in Southeast Asia, Shopee has launched a minority language intelligent machine translation service to help sellers achieve localized operations. Currently, the platform has provided language support including English, Thai, Indonesian, Vietnamese and Portuguese, and can provide sellers with minority language customer service translation and store product translation services.

Over the past five years, Shopee has witnessed more and more Chinese merchants flocking to Southeast Asia: from early cross-border players to domestic sellers, factory sellers, brand sellers, and sellers of emerging categories that emerged during the epidemic. To this end, Shopee is based on the new needs of trade in services and provides more value-added seller services.

Path planning: Shopee subdivides seller types and customizes incubation paths for platform sellers with different backgrounds and sizes. For sellers with cross-border experience, it will prioritize markets with large volumes, English as the main language, and a large number of Chinese people, and then enter markets with small languages; while for domestic sellers who lack overseas experience, it will first select markets with Chinese as the main language;

Marketing upgrade: To meet the more diversified and segmented marketing needs of sellers, Shopee launched the live broadcast function Shopee Live and Shopee KOL Service (SKS) based on its in-site marketing tools, helping sellers seize the trend of "influencer marketing". At the same time, it also cooperated with global social media platforms Facebook, Google and marketing alliance partners to build a comprehensive off-site traffic diversion plan;

Agent Matrix: Based on the sellers’ demand for professional operation agents, Shopee has launched the official operation agency certification program and the Media Agency Partner Program (SMAP) to help sellers identify and match high-quality operation agents and media service providers, and provide resource support for sellers’ refined overseas expansion.

Co-operation between government and enterprises: Shopee increases talent training to innovate cross-border services

With the advancement of the "14th Five-Year Plan", the development of cross-border e-commerce has accelerated, the industry has put forward higher requirements for talents, and talent training has been promoted to     Another major focus of Shopee’s service trade construction.

Since 2016, Shopee has reached strategic cooperation with the governments of Yiwu, Xiamen and Hangzhou, established operation centers and official training in the local areas, and provided door-to-door guidance for sellers in cross-border cities and surrounding areas. In order to more accurately fill the talent gaps in various segments,     Shopee has joined hands with the government, universities and enterprises to build a diverse talent matrix:

Cross-border talent incubation in colleges and universities: Schools and enterprises have cooperated to launch the Shopee "Young Sail Plan" to cultivate graduates with professional knowledge and practical experience in cross-border e-commerce and provide more relevant talents to the industry. So far, thousands of students from more than 30 colleges and universities, including Shanghai Science and Technology College and Yiwu Industrial and Commercial Vocational and Technical College, have successfully graduated through this project;

Professional e-commerce talent certification: Shopee launched the "Yanfan Plan" to provide sellers with systematic training courses by certifying high-quality training institutions and elite lecturers in the industry, helping sellers improve their operational professionalism. So far, the "Yanfan Plan" has certified more than 20 training institutions and more than 50 official lecturers;

Training of talents who are proficient in minority languages: To meet the industry's demand for talents who are familiar with local minority languages ​​as ASEAN trade deepens,        Shopee, in collaboration with the government of Nanning, Guangxi, hosted the China-ASEAN Foreign Language Anchor Competition in 2019 to tap into local high-quality minority language talent resources, incubate cross-border foreign language anchors, and help minority language talents go overseas.

At the same time, in response to the new era requirements of "mass entrepreneurship and innovation" under the "14th Five-Year Plan", Shopee has placed great emphasis on talent development, making layouts from a more comprehensive perspective to improve the quality of industry services:

In the second half of 2021, Shopee will host the first Shopee Cup-Cross-border E-commerce Innovation and Entrepreneurship Charity Competition, and plans to invite the Shenzhen Municipal Bureau of Commerce for guidance. The competition will be open to domestic universities, creating a full-scale simulation platform, providing college students with practical opportunities to open and operate stores, and providing a platform for potential talents to showcase themselves. The winners will win scholarships and other generous rewards. It is believed that this competition will tap more high-quality talents for the cross-border e-commerce industry and inject confidence into the industry's innovation and entrepreneurship.

Build a high-quality, innovative and diversified service system. I believe that as trade between China and ASEAN deepens, the development of regional trade in services will usher in more opportunities, and participants including Shopee will be given a more important mission. In the future, we also hope to further engage in government-enterprise cooperation and explore cross-border finance, trade customs facilitation and other service areas. In the more open, inclusive and free 2021, we will explore more new ways to go overseas for Chinese merchants and achieve more new possibilities. "

Shopee