Amazon's hot selling trends for the third quarter are out! Multiple categories continue to explode

There is still one month left before the end of the second quarter of this year, but due to changes in overseas market consumption, logistics and Amazon Prime Day, many Amazon sellers have already prepared their inventory in advance. The purchasing trends of Amazon consumers in the third quarter have also become a focus of sellers.

Amazon's hot selling trends for the third quarter are out!

Affected by the temperature, since entering the second quarter, summer-related products have become one of the fastest growing categories in sales on Amazon and major e-commerce platforms, such as swimsuits, swimming rings, surfboards, etc. So far, this trend is still continuing.

According to the forecast of Jungle Scout, a research institute , selling men's and women's swimwear is still a business opportunity that sellers cannot miss. In the US market, there are still many consumers who have not purchased related products, which will drive such products to a sales peak.

Judging from the recent purchasing trends of foreign consumers, consumers' demands for swimsuits vary depending on gender and age. Male buyers prefer Hawaiian and navy-style swimsuits, while female buyers prefer fresh and sexy styles. It is worth noting that long-sleeved swimsuits are becoming more popular among female buyers, and the search volume for men's swim shorts has also increased by 106% .

According to the forecast of the research agency, the global swimwear market will increase to nearly 30 billion US dollars by 2025, and the market prospects are very optimistic. In addition to the necessary seasonal products, festive products are also the focus of sellers.

Because July is the American Independence Day, the search volume for Independence Day products has skyrocketed. The average search volume for hot words such as "stickers" and "Independence Day clothes" has exceeded 200% , and the search popularity of women's short-sleeved shirts has increased by 1210% in the past month.

In addition, due to the continued impact of the epidemic, outdoor decorations have maintained their previous sales trend. Solar lights, outdoor carpets, garden furniture, garden statues, light strings, flashlights, etc. are also expected to become key hot-selling categories in the third quarter. The search volume for outdoor decorations has increased by more than 60% recently.

In fact, since the outbreak of the epidemic, decorative products have always been at the forefront of sales on major e-commerce platforms. Although this sales trend has declined as the epidemic eased, it has not had a big impact. In addition, according to previous data analysis, 60% of consumers still plan to spend more time at home in 2022, and 30% of consumers plan to decorate their homes , which shows that there is still huge market space for buyers.

In addition to the above categories, wedding products (clothing, gifts) and back-to-school products (notebooks, pencils, pencil cases, building blocks) are also important hot-selling categories in the third quarter, and relevant sellers can also prepare in advance. Among them, the search volume of wedding-related keywords has increased significantly since late March this year.

Although many products on Amazon currently have high sales volumes, the shopping psychology of European and American consumers has changed due to factors such as inflation, supply chain, and the relaxation of epidemic control this year, which has also had a certain impact on sellers' sales. This requires sellers to have a more precise grasp of market demand.

Some sellers reported: “It’s not even Prime Day yet, but I feel like the products are slow to sell, as if the ‘off-season’ has arrived early. The inventory is still being cleared, and there’s no point in stocking too much stock. It’s better to sell more through other platforms.” However, most sellers still said that they would focus on Amazon and then sell on other platforms, which would be the most reassuring way.

According to actual surveys, this is indeed the case. Compared with other e-commerce platforms, the number of orders from sellers on the Amazon platform is still on the rise.

Amazon is the only e-commerce platform with growing orders

Recently, Extensiv conducted a survey on Amazon, Shopify and other e-commerce platforms, analyzing the changes in the number of orders of sellers on each platform. The results showed that compared with last year, Amazon was the only platform that saw an increase in the average number of orders per seller.

According to the line chart, in the early days of the epidemic in 2020, due to restrictions on offline consumption, consumers began to turn to online shopping, e-commerce ushered in a period of vigorous development, and the average order volume of Amazon sellers increased significantly. With the recurrence of the epidemic, there was a period of stabilization, but the overall order volume has increased significantly compared with 2019.

(Image from Extensiv )

As the epidemic has eased, the average number of orders for Amazon sellers in 2021 has generally declined, compared with the sharp increase in orders in 2020. It can be seen from Amazon's financial report data that its global GMV sales reached US$600 billion in 2021, still with a growth rate of 22%, among which the growth of third-party sellers was the most obvious.

Since the beginning of this year, affected by multiple factors, the development speed of e-commerce has slowed down. Although the number of orders occasionally declines year-on-year, the overall order volume of Amazon sellers is still on the rise, although the increase is not very obvious.

This is also reflected in Amazon's first-quarter financial report. Net sales increased by only 7%, but it suffered a loss of US$3.8 billion. This is Amazon's first loss since 2015, and slowing sales is one of the reasons.

On the other hand, Shopify and other e-commerce platforms (including eBay, Wish, Etsy, etc.) have also developed rapidly in recent years. However, judging from this year's data, after the peak period of e-commerce, the overall order volume of platform sellers has declined year-on-year.

(Image from Extensiv )

According to Shopify's first-quarter financial report released some time ago , its revenue was approximately US$1.2 billion, a year-on-year increase of 22%. Compared with its revenue growth rate of 110% in the first quarter of 2021, the growth rate has dropped significantly. Although revenue hit a new record high, the growth rate hit the lowest record in seven years.

As the big brother of e-commerce platforms, eBay's situation is also not optimistic. Its first-quarter financial report shows that its total merchandise transaction volume fell 20% year-on-year to US$19.4 billion, and the number of active buyers also dropped to 142 million, a year-on-year decrease of 13%. All data are worse than before.

In contrast, although the growth rate has slowed down, it still does not affect Amazon's position as a leader in e-commerce. At the recent shareholders' meeting, Amazon also stated that it will take various measures, such as cutting excess warehouses and improving logistics and distribution capabilities, to control costs and restore the retail business to a healthy profit level.

Now, with the relaxation of overseas epidemic control, the recovery of offline consumption has played a diversion role on e-commerce platforms to a certain extent. Compared with the prosperous stage at the beginning of the epidemic, the development of e-commerce has slowed down, which is reasonable. However, consumers have formed the habit of online shopping, and sellers still need to maintain a stable and optimistic attitude and make targeted layouts based on consumer needs and psychology.

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