What is DX.com（Dealextreme）? DX.com（Dealextreme） Review, Features

DX.com belongs to DX Holding Group and is a comprehensive foreign trade B2C e-commerce website that sells high-quality Chinese-made products to global consumers.

Founder Introduction

The founder of DX.com is Chen Lingjian, a Hong Konger born in the 1980s who graduated from an Ivy League school in the United States. With a keen eye for the market and strong technical capabilities, Chen Lingjian himself completed the initial architecture and code of the DX website.

In 2002, when there were only a handful of Chinese sellers on eBay, Hong Konger Chen Lingjian, another Hong Konger and a Taiwanese partnered to open several eBay stores that mainly sold gaming accessories. In early 2007, Chen Lingjian withdrew from the eBay platform to run an independent website.

Chen Lingjian is as low-key as Wang Wei of SF Express. He never attends industry gatherings or meets with the media. Apart from DX's early employees and some current executives, few people have seen him. However, Chen Lingjian was once quite active in his own DX forum. His online name is Sonny Chen, and his status in the DX forum is comparable to that of J Wong in the Meizu forum.

Business system

DX's business system includes the dx.com main site, VR sub-sites, and close communication with users through various publicity channels such as blogs, forums, Facebook, YouTube, Google links, etc. Its business scope covers more than 220 countries and regions around the world, including Europe, the United States, South America, South Asia, India, Australia, Africa, etc.

Business categories

DX.com focuses on 3C electronic products and sells hundreds of thousands of products in 15 categories, including computers, mobile phones, digital products, toys, furniture, clothing, auto parts, etc.

Basic Situation

·Multilingual sales: English, French, German, Italian, Portuguese, Russian, Spanish, Dutch, Finnish, Czech, Swedish, Norwegian, Arabic.

Support payment: Paypal, credit card, installment payment, etc., also pay in local currency.

·Partners: American Express, DHL, FedEx, UPS, IB, Nocnoc.

Traffic sources: Google, Facebook, YouTube and other social media.

Domain name changes

DX's original domain name was http://dealextreme.com, but because it was too long, in 2012 it spent $500,000 to buy http://dx.com.

Development History

-In 2006, the foreign trade B2C website Dealextreme.com was launched.

-In January 2008, Dex DX completed its angel round of financing with an amount of several million RMB, and the investor was not disclosed.

-From 2008 to 2009, the financial crisis brought about a high growth in the small foreign trade market. DX took advantage of the explosive growth and became the largest foreign trade B2C and the unshakable leader in 3C electronic products.

-In January 2009, Dex DX completed its Series A financing with an amount of tens of millions of US dollars, and the investor was IDG Capital.

-In 2009, DX received joint investment from IDG and Xue Manzi. After the investment, DX built a backend IT system (Amazon's cloud service), and the salaries of mid-level and above managers were improved, but the refined management style has not changed, and the website has not been optimized in time because "it is too late to ship goods."

-After 2009, DX also started to engage in social network marketing, and its number of fans has exceeded 90,000.

-In April 2010, DX was acquired and listed by “Yeebao (Hong Kong Stock 08086)”.

-In 2011, Yibao announced the acquisition of Madeinchina.com and officially entered the small foreign trade online platform business. At the same time, a link to http://www.madeinchina.com appeared in the Dealextreme.com directory. In addition to product categories, the entire Dealextreme.com directory also has multiple links to its sub-websites.

-In 2011, DX went public through a backdoor listing and was initially hyped in the Hong Kong stock market.

-In the first quarter of 2011, the share price was once pushed up to more than HK$1.5; in the second half of 2011, after DX successfully injected into Yeebao, the share price of Yeebao was around HK$1.1, with a market value of approximately HK$5.6 billion (approximately US$720 million).

-The stock price has been declining since 2012. As of June 2013, the stock price was only HK$0.32, with a market value of only HK$1.6 billion (US$200 million), a TTM price-to-sales ratio of 1.18 times, a price-to-earnings ratio of 16.4 times, and light trading.

-After 2012, DX launched wholesale websites and vertical websites.

- In July 2013, Epro (08086) announced that it proposed to change its company name to "DX.com Holdings Limited" and include "DX.com Holdings Limited" as the company's dual foreign name to replace the name "Epro Limited" which was used for identification purposes only.

-In August 2013, Dealextreme.com (DX for short)'s parent company, YeePay (HK 08086), was planning to restart its closed small foreign trade platform MadeinChina.com.

-In October 2013, the foreign trade e-commerce website Dealextreme.com began to vigorously promote credit card payments and launched a project in which DX credit card users who use Checkout to pay will be able to participate in the website's reward activities.

-In 2015, the founder of DX sold nearly 1/5 of his shares to cash out.

-DX's financial status in 2017 shows that DX's e-commerce business has continued to decline over the past year, from HK$399,736,000 in fiscal year 2016 to HK$316,294,000 in fiscal year 2017, a decrease of approximately 20.87%.