Paytm Mini App has 15 million monthly users

India's largest mobile payments and commerce platform Paytm said on Monday that its Mini app store has launched more than 600 apps and more than 15 million users use the platform every month.

Last October, Paytm launched an Android mini app store to support Indian developers . It is reported that the platform's mini apps have more than 15 million monthly users , and Paytm has helped hundreds of Indian app developers to further accelerate their business development while attracting their target users.

In the past few months, Mini App has launched more than 600 applications, and another 1,000 are in development. The editor learned that some of the big brands that have recently launched include Park+, BB Instant, Vedantu, Apollo Pharmacy, Ferns n Petals , etc.

In September last year , Google blocked Paytm from its play store for a few hours for violating its policies on sports betting activities. The app was later restored after the fintech app removed the 'cashback' feature linked to games on the app.

Paytm said it had no choice but to "give in". Subsequently, Paytm launched an Android mini app store to support Indian developers and said it would provide free distribution within its apps . Developers will be able to choose Paytm Wallet, Paytm Payments Bank, UPI , etc.

Mini App is a customized mobile website that allows users to get an app-like experience without downloading. Paytm said in its statement that its mini app store can enable small developers to reduce costs and grow rapidly .

In addition, the company also announced the launch of a DIY process for developers to list their applications on its Mini App Store . The statement said that the new operating process will make it easier for developers to create and host applications on the Paytm platform and expand their business scope.

“We are proud to have created a sustainable and thriving local tech ecosystem . Our new DIY operating process will enable more developers to leverage our business and digital infrastructure to build new innovative products, ” said the head of Paytm Mini App Store .

India

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