Southwest China's first cross-border import bonded factory is located in Chongqing Xiyong Comprehensive Bonded Zone

Customized for overseas pet food brands and consumers in Southwest China The "New World Factory" is here.

On August 3, the New World Factory in Chongqing Xiyong Comprehensive Bonded Zone was officially put into production. This is Tmall Global's first New World Factory in the southwest region, focusing on shortening the cross-border supply chain cycle for imported pet food brand merchants, flexibly customizing product forms, improving logistics fulfillment timeliness, and efficiently reaching consumers in the southwest region.

Starting from 2020 , Tmall Global innovatively launched the "New World Factory" project. Through the new model of "bonded import + retail processing + omni-channel sales" , the terminal processing of overseas finished products was moved forward to domestic bonded areas, shortening the time from research and development to listing of imported goods to 3 months , and short-shelf goods can be delivered within 48 hours , greatly shortening the supply cycle and improving the efficiency and stability of the cross-border supply chain .

It is understood that more than ten overseas brands from New Zealand, Germany, Spain and other countries have negotiated cooperation intentions with the New World Factory in Chongqing Xiyong Comprehensive Bonded Zone. In the future, a wide variety of imported pet foods, from staple food, snacks to health products, will continue to enter the Chinese market through this project. Under the model of the New World Factory, overseas merchants can not only quickly meet the diversified product demands of the Chinese market and achieve flexible supply , but also reduce the loss of broken packages caused by international transportation , and the comprehensive cost of the supply chain can be reduced by 15 % .

Wang Haoyang, Vice President of Public Affairs of Taotian Group, said : " Tmall Global is the first choice for global brands to enter the Chinese market . We are committed to helping overseas brands reduce costs and increase efficiency in cross-border supply chains, improve stability and flexibility, and provide Chinese consumers with more efficient, convenient and competitive products and services. The New World Factory project is one of our important initiatives. The Chongqing Xiyong project will become another important node for cross-border delivery of pet-related products and play an important role. "

Chongqing Xiyong Comprehensive Bonded Zone is not only the largest comprehensive bonded zone in China, but also the starting point of the Chongqing-Xinjiang-Europe Express and the Western Land-Sea Corridor . This time, the New World Factory in Chongqing Xiyong Comprehensive Bonded Zone will take advantage of the geographical location advantages of the two major trunk lines , the favorable policies of the special supervision zone and cross-border trade hub , and focus on supporting the delivery of finished pet food imported from countries along the Belt and Road .

Zhou Liming, deputy general manager of Chongqing Xiyong Microelectronics Industrial Park Development Company, said : "This year is the beginning of Chongqing's five-year action plan to accelerate the construction of the Western Land-Sea Corridor. As a starting point, the Xiyong Comprehensive Bonded Zone is accelerating the promotion of institutional integration and opening up, accelerating infrastructure construction, serving the country, connecting ASEAN, and integrating into the world. The construction ideas of the Tmall Global New World Factory project are highly consistent with the development direction of the Xiyong Comprehensive Bonded Zone. At the same time, it will also benefit from the advantages of the Western Land-Sea Corridor and become a 'paradise tree' that attracts global pet brands to gather in Chongqing."

At present , Tmall Global ’s New World Factory has joined forces with multiple comprehensive bonded zones such as Hangzhou, Linyi, Suzhou, Zhuhai, and Chongqing to form a mature production capacity covering industries such as food, health supplements, pet food, and beauty. It has served more than 50 overseas brands and delivered more than 5 million products , continuously improving supply chain capabilities for global brands to enter the Chinese market.

Tmall Global

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southwest